Latin American 2024 Conferences & Occasions Developments

A optimistic shift is underway for conferences and occasions this yr. World tendencies present a return to in-person gatherings, elevated attendees, and rising budgets. What concerning the Asia-Pacific area particularly? Whereas this area falls behind others on the subject of in-person conferences and occasions, positivity about well being and security – as nicely in different key areas – is robust with a rating of 8 or greater on a scale of 1 to 10.

Our 13^th annual World Conferences and Occasions Forecast gives a complete overview of what to anticipate over the subsequent twelve months, together with a take a look at regional tendencies in Asia-Pacific.

Sluggish and regular progress

Assembly professionals on this area expect a gentle total enhance in exercise in 2024. This regular enhance balances progress with cautious optimism in most classes attributable to quite a lot of elements.

Anticipation and a yr brimming with alternatives and progress set the stage for an thrilling yr forward for conferences and occasions. This yr’s report highlights key tendencies within the trade from tech and AI adoption, to incorporating sustainability initiatives alongside variety, fairness, and inclusion (DE&I). Questioning about Latin America? One phrase – optimistic– sums it up nicely.

Our thirteenth annual World Conferences and Occasions Forecast breaks down all the things you should know within the Latin American area and past for the upcoming yr.

Latin America – poised for progress

Assembly professionals in Latin America are proven to have the best ranges of optimism of any area on the subject of the well being of the conferences and occasions trade. In actual fact, 86% stated they’d rank themselves as 8 or greater on a scale of 1-10. A powerful quantity. And 73% count on their assembly spend to extend from 63% in 2023.

This area is on monitor to embrace a shiny future with a rise in in-person conferences and occasions – an anticipated 58% – and a wholesome adoption charge of sustainability initiatives with 76% saying sustainability could be very or extraordinarily necessary for his or her group.

Places taking the highest 5

On this yr’s Forecast, we’ve included the highest 5 cities for conferences and occasions as decided by a panel of 131 American Categorical World Enterprise Journey conferences professionals. These rankings think about elements that embody cost-effectiveness, native sights, security and safety, and extra.

First on our record is Mexico Metropolis. This vacation spot is available in robust by combining the primary metropolis on the earth for tradition with conferences and occasions. Second and third embody Rio de Janeiro and São Paulo – two cities in Brazil listed as Latin America’s high locations this yr. These places are adopted by Cancun and Buenos Aires.

Obtain the 2024 World Conferences & Occasions Forecast to study extra key insights and tendencies shaping the occasions trade in Latin America in addition to the remainder of the world.

Be certain to not miss our two new particular sections! The primary article gives 7 actionable insights to raise your conferences program providing highlights to kick-start your program’s evolution by optimizing the newest tendencies, so that you’re geared up to take motion.