The model
Stage Inns & Furnished Suites affords a singular keep expertise that seamlessly blends furnished house leases with a serviced resort expertise. Their properties, situated in Chicago, Lengthy Seashore, Los Angeles, Seattle, and Vancouver, characteristic luxuriously spacious apartment-style suites with full kitchens, in-suite laundry, and versatile dwelling areas — plus a set of resort-inspired way of life facilities. An area for visitors to find their private sanctuary within the metropolis, Stage invitations you to settle in for so long as you want, and keep stage — with the comforts of house and all the fun of journey.
Stage Inns & Furnished Suites places are designed, constructed, owned, and operated by Onni Group, an award-winning household enterprise primarily based in Vancouver, Canada, who, for over half a century, has been constructing and rising communities by which individuals can dwell, work, and play.
The problem
Regardless of figuring out {that a} profitable advertising program hinged on visitor information, their know-how stack held again the advertising workforce at Stage Inns & Furnished Suites from reaching their targets. To ship out advertising campaigns, they wanted to manually add PMS information into their actual estate-focused CRM, which didn’t supply segmentation performance. Consequently, the campaigns had been onerous to place collectively and lacked personalization. The software additionally lacked the reporting capabilities to know engagement, loyalty, or outcomes.
The group’s on-property workers additionally wanted hospitality know-how past the PMS to satisfy visitor expectations and enhance their experiences. Their extended-stay visitors craved cellular, seamless experiences, however Stage didn’t but have the know-how options to help them.
The answer
In an effort to change into a data-first advertising group, in September 2021, Stage Inns & Furnished Suites grew to become a Revinate buyer. Kate shares, “By partnering with Revinate, we streamlined our know-how stack and fulfilled our aim of with the ability to simply entry and use visitor information in our advertising efforts to drive direct income and in our properties to drive loyalty.”
The small, Vancouver-based company advertising workforce leverages each one-time campaigns and automation in Revinate Advertising to encourage direct bookings. With a 59% open fee and 10% click-through fee, post-stay “We Miss You” campaigns drive the very best room income between Stage Seattle, LA, and River North Chicago properties, capturing greater than 1637 reservations, or $3M in complete income.
With Revinate Advertising’s segmentation options, the workforce is ready to cross-promote properties and introduce visitors of 1 resort to different properties. A one-time marketing campaign despatched to the resort’s e mail subscribers selling a limited-time supply on resort stays and saying the opening of the resort’s Seattle location, for instance, drove greater than $308K with a 29% open fee.
On property, the resorts’ Normal Managers and Entrance Desk workers leverage Revinate’s Arrivals Report to acknowledge returning visitors and personalize the visitor expertise. As a result of Revinate Visitor Suggestions information is accessible within the visitor profile, workers can be sure that suggestions from previous opinions or surveys is used to ensure a fantastic keep.
The outcomes
With Revinate, Stage Inns & Furnished Suites has reworked its advertising, going from generic to extremely customized. By leveraging segmentation in Revinate Advertising, e mail has change into a number one direct reserving channel, with e mail attribution triple what it was a 12 months in the past. With e mail well being at 80%, Stage Inns & Furnished Suites can rely upon email-only specials, that are environment friendly to create and ship, to drive direct income. And, with Revinate’s in-depth reporting, the advertising workforce can perceive engagement and optimize outcomes, leading to a median open fee of 29%.
Efficiency highlights embody:
- Lifetime income (all properties): $16M
- Common open fee YTD: 29% per marketing campaign
- Common room income YTD: $126K per marketing campaign
