The Tourism Authority of Thailand (TAT) is setting its sights on high-spending European vacationers by partnering with famend luxurious manufacturers and top-tier media shops in France, the Netherlands, and Belgium.
With an formidable goal of 1.27 million arrivals from these markets in 2025, TAT’s Paris workplace has earmarked 12 million baht to launch a flagship marketing campaign targeted on elevating Thailand’s profile as a luxurious vacation spot.
In response to Suriya Sitthichai, director of TAT’s Paris workplace, collaborations with iconic manufacturers like Louis Vuitton and Cartier shall be central to the 2025 initiative. This contains organizing unique press journeys and luxurious way of life occasions designed to place Thailand as a premier journey vacation spot. As a part of this effort, TAT will work with Louis Vuitton to provide an up to date Bangkok metropolis guidebook, the primary such version in over a decade, aimed toward a worldwide viewers.
The TAT Paris workplace additionally collaborates with European publications equivalent to Marie Claire, Le Monde, and Le Figaro to spotlight Thailand’s luxurious journey experiences.
Via these channels, TAT goals to succeed in 150,000 high-spending vacationers. Moreover, TAT will work with 20-30 premium tour operators to develop customized luxurious journey packages priced at a minimal of €4,500 per individual, aimed toward prosperous households.
European vacationer spending in Thailand has proven vital potential, with French guests spending a median of 64,804 baht per journey in 2024, whereas Dutch and Belgian guests averaged 72,857 baht and 67,734 baht, respectively. For 2025, TAT is eyeing even increased tourism revenues, aiming for a complete international market income of two.4 trillion baht and a long-haul customer expenditure of 960 billion baht, with the European market contributing as much as 700 billion baht.
Whereas Star Alliance Member airline Thai Airways discontinued flights to Rome in 2015, this downgrade circled.
ITA Airways lately launched a brand new Rome-Bangkok path to help elevated demand, whereas Thai Airways will resume Brussels-Bangkok flights in December. Tourism Minister Sorawong Thienthong has set a revised purpose of 40 million worldwide arrivals in 2025, with 8.2 million anticipated from Europe alone.
