The model
Positioned on the southern stretch of Seminyak Seashore, on the southwest coast of Bali, Indonesia, Lodge Indigo Bali Seminyak Seashore is a straightforward 30-minute drive from Ngurah Rai Worldwide Airport. The resort options 289 rooms and suites, together with 19 villas with personal swimming pools, all set out throughout the prime Seminyak beachfront. The design-led idea is infused with native tales and displays the evocative tradition of the colourful Seminyak neighborhood. Expertise the impressed providers the place centuries of custom meet the fashionable modern way of life.
The problem
Earlier than adopting Revinate Advertising, the Advertising staff at Lodge Indigo Bali encountered a number of challenges that hindered their efforts. As a result of visitor information lived in a number of programs throughout the property, it was exhausting to achieve insights into visitor preferences and behaviors. Consequently, creating advertising campaigns that leveraged segmentation or personalization had been handbook and time-consuming, which meant that there was much less time to give attention to cross-selling or upselling.
Monitoring marketing campaign efficiency was additionally a problem, with no method to tie income again to advertising campaigns. This lack of complete information made it difficult to optimize advertising methods for future campaigns.
The answer
Lodge Indigo Bali efficiently addressed these challenges with Revinate Advertising. Following a fast implementation in August 2023, which included integration with the lodge’s PMS, Lodge Indigo now has one supply of reality for visitor information, permitting the advertising staff to simply section audiences primarily based on demographics, preferences, and buy historical past. This enables the staff to simply create and ship GDPR-compliant and customized campaigns tailor-made to particular visitor segments.
The staff makes use of a mixture of one-time campaigns and Revinate Advertising’s out-of-the-box automated campaigns to interact extra effectively with friends. A one-time promotion (featured proper) despatched in November drove 611 room nights and greater than AED $100k in room income. Because of personalization, the marketing campaign noticed a 46% open charge and a 4% CTR, beating all business averages.
An automatic pre-arrival e mail despatched seven days earlier than visitor arrival receives a mean 74% open charge and 27% CTR. The e-mail, despatched on behalf of the Basic Supervisor, consists of video content material concerning the property and asks friends if they’ve any particular preferences or in the event that they’re celebrating a special day throughout their upcoming keep. To drive upsell income, the e-mail additionally permits friends to boost their keep by selecting from a wide range of amenities, together with breakfast, spa, airport transportation, room upgrades, afternoon tea, and far more.
After simply six months of utilizing Revinate Advertising, Lodge Indigo has made nice strides in direction of its goal of driving direct bookings. Because of integration with reserving platforms, Revinate Advertising supplies each a seamless buy expertise for friends who reply to campaigns and a straightforward method to attribute income to advertising efforts. Revinate’s strong reporting capabilities embody actionable insights into marketing campaign efficiency, enabling data-driven decision-making and optimization of promoting methods.
The outcomes
Revinate Advertising has already develop into a valued platform for the advertising staff at Lodge Indigo. Ria says, “With Revinate, we will enhance buyer relationships, streamline processes, enhance effectivity, allow quicker decision-making, ship higher customer support, and foster steady enchancment.” The answer additionally delivers confirmed outcomes, together with:
- AED $9.3M in lifetime income
- Common open charge: 41% (per marketing campaign)
- Common room income: AED $258K (per marketing campaign)
