Minister of Tourism, Hon. Edmund Bartlett, has introduced the appointment of legendary sprinter Usain Bolt because the nation’s World Tourism Ambassador, a job that can see the world’s quickest man symbolize Jamaica’s tradition, tourism on the worldwide stage.
The historic appointment acknowledges Bolt’s unparalleled contribution to Jamaica’s world profile and his continued dedication to selling the island nation worldwide. As World Tourism Ambassador, Bolt will promote Jamaica’s tourism and showcase the nation’s wealthy cultural heritage to world audiences via a completely built-in digital marketing campaign and appearances.
“Usain Bolt has been Jamaica’s unofficial ambassador for years via his extraordinary athletic achievements and magnetic character,” mentioned Minister of Tourism, Hon Edmund Bartlett. “This appointment formalizes what the world already is aware of – that Usain embodies the spirit, resilience, and excellence that defines Jamaica. His affect extends far past the monitor, and we’re excited to channel that energy towards constructing our nation’s future.”
Bolt, who holds world information in each the 100-meter and 200-meter sprints has expressed his enthusiasm for the brand new position reaffirming his pure ardour and love for his nation. He’ll spearhead worldwide advertising campaigns highlighting Jamaica’s seashores, tradition, and hospitality trade, leveraging his world recognition to draw guests from key markets worldwide.
Director of Tourism, Donovan White famous that:
“Usain’s world attraction is unprecedented for any Jamaican determine.”
“His endorsement of Jamaica as a vacation spot carries weight that conventional advertising merely can not match. We count on this partnership to considerably enhance our tourism numbers and worldwide profile.”
The dash legend will function a cultural ambassador, selling Jamaican music, meals, and traditions at worldwide occasions and thru digital platforms and world media and occasion engagements. The transfer is anticipated to reinforce Jamaica’s world presence whereas offering concrete advantages for tourism.
For extra info, go to visitjamaica.com.
JAMAICA TOURIST BOARD
The Jamaica Vacationer Board (JTB), based in 1955, is Jamaica’s nationwide tourism company primarily based within the capital metropolis of Kingston. JTB places of work are additionally situated in Montego Bay, Miami, Toronto and London. Consultant places of work are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is residence to a number of the world’s greatest lodging, sights and repair suppliers that proceed to obtain distinguished world recognition. In 2025, TripAdvisor® ranked Jamaica because the #13 Greatest Honeymoon Vacation spot, #11 Greatest Culinary Vacation spot, and #24 Greatest Cultural Vacation spot within the World. In 2024, Jamaica was declared ‘World’s Main Cruise Vacation spot’ and ‘World’s Main Household Vacation spot’ for the fifth consecutive 12 months by the World Journey Awards, which additionally named the JTB the ‘Caribbean’s Main Vacationer Board’ for the 17th consecutive 12 months.
Jamaica earned six Travvy Awards, together with a gold for ‘Greatest Journey Agent Academy Program’ and silver for ‘Greatest Culinary Vacation spot – Caribbean’ and ‘Greatest Tourism Board – Caribbean’. The vacation spot additionally acquired bronze recognition for ‘Greatest Vacation spot – Caribbean’, ‘Greatest Marriage ceremony Vacation spot – Caribbean’, and ‘Greatest Honeymoon Vacation spot – Caribbean’. Moreover, Jamaica acquired a TravelAge West WAVE award for ‘Worldwide Tourism Board Offering the Greatest Journey Advisor Help’ for a record-setting 12th time.
For particulars on upcoming particular occasions, sights and lodging in Jamaica go to the JTB’s Web site at visitjamaica.com or name the Jamaica Vacationer Board at 1-800-JAMAICA (1-800-526-2422).
SEEN IN MAIN IMAGE: Minister of Tourism, Hon Edmund Bartlett (R) pauses for a photograph alternative with Minister of Tradition, Gender, Sports activities and Leisure, Hon Olivia Grange (2nd L), dash legend Hon Usain Bolt (1st R) and Director of Tourism, Donovan White (L) on the Jamaica Vacationer Board’s seventieth Anniversary Cocktail at Devon Home yesterday the place Usain was introduced as Jamaica’s World Tourism Ambassador.
