LONDON, 9TH OCTOBER 2024 – The strain is on for UK lodge operators as new information reveals that short-term rental (STR) enterprise have grown 16 instances quicker within the final decade, reflecting the altering priorities of travellers looking for experience-led lodging.
In accordance with the newest ONS figures1 analysed by Property Administration Software program (PMS) specialist RMS Cloud, the STR sector noticed a 90.7% enhance within the variety of companies, rising from 3,780 in 2013 to 7,219 in 2023 (or 3,430 new companies).
In distinction, the variety of lodge companies grew by solely 5.6% over the identical interval from 12,385 to 13,080 (an increase of 695 new lodge operators).
As staycations surge – with a 3rd of Brits predicted to vacation within the UK this yr2 – travellers overwhelmingly selected environmentally pleasant, experiential journey in lodging that provided extra space, privateness, and sensible facilities.
Out of the 382 UK native authorities, 260 noticed a rise in short-term rental (STR) companies, averaging 13.2 new companies per area. In distinction, solely 154 native authorities skilled development within the lodge sector, with a mean of simply 4.6 new lodge operators per area.
Moreover, UK campgrounds have seen a notable 35% rise in new websites from 2,495 in 2013 to 3,375 in 2023 (a rise of 880).
RMS Cloud – a Property Administration Software program specialist, utilized by prospects in lodges, STRs and campgrounds – is ideally positioned to touch upon these figures, working throughout every of the hospitality verticals globally.
Zen Valli, managing director at RMS Cloud, stated: “It’s well-known inside the hospitality business that STR companies have been gaining momentum over the previous couple of years however many will probably be shocked at how important that disparity is when in comparison with lodges.
“Whereas that is incredible information for the STR and campground sectors, the strain is now on lodges to discover a manner of catering to the shifting calls for of as we speak’s travellers who’re looking for extra genuine experiences. Whether or not that’s providing a extra personalised, contactless service, or leaning in direction of the aparthotel strategy the place all friends have a kitchen and lounge space for a extra ‘residence from residence’ expertise, lodges will probably be urgently trying to achieve extra of the market share.”
For extra info on RMS Cloud please go to https://www.rmscloud.com/
