Tru by Hilton Opens First Lodge in Colombia


Cali, Colombia—Tru by Hilton, Hilton’s revolutionary and energetic lodge model for sensible vacationers, is about to remodel the hospitality expertise in Colombia with the opening of Tru by Hilton Cali Sur, the model’s first lodge within the nation. This new lodge, operated by Hoteles MS, is situated in one of the vital dynamic areas of western Colombia, surrounded by prestigious universities, purchasing facilities, acknowledged hospitals, and the 2 most necessary expertise hubs within the nation.

“It’s an thrilling time for the “Tru Cru!” We’re thrilled to witness Tru by Hilton’s outstanding development within the Caribbean and Latin America,” stated Andrew Harp, model chief, Tru by Hilton. “Our spectacular worldwide growth is a testomony to the model’s distinctive attraction, award-winning service, and the distinctive keep experiences we provide. Company, homeowners, and operators alike have embraced Tru by Hilton for its vibrant, enjoyable, and sensible strategy to hospitality. The opening of Tru by Hilton Cali Sur in Colombia is a major milestone in our journey, showcasing our dedication to delivering energetic and fascinating stays in dynamic places, with distinctive facilities and a spirited, participating environment.”

“We’re right here to vary the sport in Colombian hospitality,” stated Ana María Montilla, common supervisor, Hoteles MS. “We imagine within the simplicity of the center and in an agile, targeted spirit, providing a enjoyable and fascinating setting that promotes connections.”

Tru by Hilton Cali Sur options 98 fashionable and practical rooms designed to offer the proper steadiness between consolation and magnificence. Company can get pleasure from a wide range of facilities on the lodge, together with a well-equipped gymnasium, free Wi-Fi, and social areas for video games and gatherings.

Company can begin their day with the “High It” complimentary breakfast bar, the place they’ll customise their meal with a wide range of scrumptious toppings for pancakes, bagels, oatmeal, and extra. The lodge additionally gives a 24/7 market stocked with snacks, drinks, and journey necessities, offering visitors with handy entry to no matter they might want throughout their keep.

The lodge is situated in Bochalema Plaza within the southern a part of Cali, a metropolis often known as the “Department of Heaven” for its heat local weather and vibrant salsa tradition. Cali is a vital financial and cultural heart in Colombia, well-known for its hospitality, delicacies, and numerous vacationer sights, making it a super vacation spot for each enterprise and leisure vacationers.

Tru by Hilton Cali Sur is a part of Hilton Honors, the award-winning visitor loyalty program for Hilton’s 24 world-class manufacturers. Hilton Honors members who guide immediately via most well-liked Hilton channels have entry to immediate advantages, together with a versatile cost slider that permits members to decide on practically any mixture of Factors and cash to guide a keep, an unique member low cost that may’t be discovered wherever else and free normal Wi-Fi. Members even have entry to contactless expertise solely via the industry-leading Hilton Honors cellular app, the place Hilton Honors members can check-in, select their room and entry their room utilizing Digital Key. 

Since its launch in Mexico and Brazil in 2023, the Tru by Hilton model has achieved breakout development within the Caribbean and Latin America, with 20 deliberate resorts together with upcoming market firsts in Argentina, Chile, Costa Rica, Dominican Republic, Honduras and Puerto Rico. 

The arrival of the Tru by Hilton model to Colombia builds on Hilton’s speedy growth within the area. Within the final decade, Hilton has tripled in measurement in CALA, increasing to 9 new nations and territories, and launching seven new manufacturers, together with Tru by Hilton.

Hilton at present has a portfolio of greater than 225 open resorts and resorts in 29 nations throughout the Caribbean and Latin America, with over 20 resorts in Colombia. The corporate is actively pursuing further development alternatives and at present has a strong improvement pipeline of greater than 170 resorts in numerous levels of design and building all through the area.

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