This Journey Firm’s Latest Itineraries Are Girls-only and Curated With a Feminine-first Lens

When mates George Butterfield and Sidney Robinson launched into a summer time examine overseas journey to Europe in 1957, they may not have anticipated the journey that awaited them. Touring by ship with a bunch from Montreal to London, they meandered by Germany, Switzerland, Italy, and France. Robinson’s sister, Martha, quickly joined the adventures, marrying Butterfield in 1964. After finishing their grasp’s and legislation levels, the trio yearned to see extra of the world. “Fairly merely, we wished to get again to Europe,” Martha Butterfield advised Journey + Leisure. In 1966, pushed by their ardour for journey and journey, they based luxurious lively journey clothing store Butterfield & Robinson (B&R).

Via B&R, the three reworked their youthful wanderlust right into a legacy of extraordinary journeys that proceed to encourage vacationers. They led their first European journey in 1966 with 44 college students, a 10-day cruise from New York to Naples on the Leonardo da Vinci ocean liner, with stops in Madeira, Gibraltar, Majorca, and Sicily. Nevertheless, it was throughout their first all-biking journey — a wide ranging 45-day journey from Vienna to Paris — that Martha Butterfield says they “discovered their stride.” The biking tour not solely cemented the muse of their enterprise but additionally embodied their imaginative and prescient to supply deeply immersive journey experiences.

In September, B&R launched 4 new women-only itineraries in response to the rising demand for journey experiences tailor-made particularly to ladies. Kristi Elborne, director of gross sales and journey design, shared that B&R’s ladies’s-only assortment was impressed by co-founder Martha Butterfield, who helped pioneer lively luxurious journey worldwide. Elborne stated, “This assortment celebrates adventurous ladies who additionally benefit from the best in high-end lodges, beautiful delicacies, and immersive cultural experiences.”

Designed solely by ladies, these journeys present a devoted area the place like-minded ladies can discover new locations collectively by a female-first lens. Elborne added that the journeys additionally “give attention to empowering tales and unique occasions with ladies who’re shaping their communities.”

Of the 4 choices, B&R’s Camino de Santiago Strolling itinerary delivers an exciting journey for historical past seekers. It retraces an intensive community of historic pilgrim routes stretching throughout Europe, ending on the tomb of St. James in Santiago de Compostela, Spain.

One other thrilling itinerary, the Vancouver to Tofino Girls’s Multi-Lively, explores Vancouver’s bustling Granville Market. Contributors then journey to Tofino, a surprising city on Canada’s western coast, to partake in female-led surf lessons, kayak by the serene waters of Pacific Rim Nationwide Park, embark on an exhilarating e-bike journey to Ucluelet, and interact in a bead-making workshop with First Nations elders.

Then there’s the Cambodia & Vietnam Girls’s Biking itinerary, which traverses the Hai Van Go, among the many world’s most scenic coastal roads. And in the course of the Tuscany & Umbria Girls’s Multi-Lively expertise, vacationers navigate the Tuscan countryside and interact in pleasant wine tastings, crostata cooking lessons, and intimate citadel dinners.

These itineraries, which vary from 4 to seven nights, cater to various exercise ranges starting from two to 3, with three being essentially the most lively.

Whereas every itinerary affords one thing completely different, group sizes are capped at 16 contributors to make sure a extra attentive, enriching, and individualized expertise. This small group measurement fosters camaraderie, empowerment, and journey amongst feminine vacationers. Moreover, each journey connects contributors with B&R’s unbelievable companions all over the world, together with inspiring feminine cooks, warfare veterans, tuk-tuk drivers, and extra, who present distinctive insights and significant connections alongside the best way. Reflecting on the corporate’s core values, Martha Butterfield added, “As my husband has all the time stated, we have by no means aspired to be the largest — simply the perfect.”

Since guiding their first journeys within the Sixties, the founders have made it their mission to supply one-of-a-kind transformational experiences. “These locations aren’t simply stops on a map; they’re houses to mates we all know intimately and have developed significant relationships with,” stated Martha Butterfield. This private closeness deeply enriches the journey expertise for everybody concerned.

B&R’s workforce of skilled designers are avid adventurers who continually go to new pockets of the world to scope out the following greatest spot. In 2026, B&R will add three new women-focused itineraries in Peru, Switzerland, and Spain’s Andalucia area. “B&R will proceed to encourage vacationers to immerse themselves in unbelievable locations, forge new friendships, and discover the world on two wheels or two toes,” Martha Butterfield advised T+L.