The unique Love Boat sequence, which aired on ABC from 1977 to 1986, turned a popular culture phenomenon, turning the present’s catchy theme into an anthem of romance and journey.
Within the new advert marketing campaign, Waddingham reimagines the tune, including a contemporary twist whereas celebrating the enduring legacy that helped make Princess Cruises a family identify.
“Hannah Waddingham brings one thing actually particular to probably the most recognizable theme songs in tv historical past and Princess Cruises model anthem,” John Padgett, president of Princess Cruises, stated in a press launch.
“As Godmother of Solar Princess, she infuses the beloved tune along with her extraordinary expertise and playful power, paying tribute to The Love Boat’s Hollywood legacy, which featured 1000’s of memorable visitor stars,” Padgett stated.
“Her efficiency superbly captures the timeless class and spirit of journey that outline the Princess Cruises expertise.”
Filmed in dazzling, cinematic type by acclaimed director Dave Laden of Hungry Man and created with the experience of Princess Cruises’ company of document, Terri & Sandy, the marketing campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise.
Whether or not she’s belting out the theme tune whereas sipping artisanal cocktails, lounging by the pool, communing with dolphins, savoring gourmand delicacies, or drifting off to sleep throughout a therapeutic massage, Waddingham brings humor and class to each scene.
To convey new life to the legendary monitor, Waddingham recorded her model on the famed Standards Recording Studios in Miami, a music trade landmark that’s hosted the likes of ABBA, Bob Marley, Jay-Z, and Shakira.
The studio’s storied partitions lent a contact of musical magic to the efficiency, reminding everybody why The Love Boat theme stays as infectious at present because it was within the ’70s and ’80s.
“Hannah Waddingham has a presence as highly effective and radiant because the Solar Princess herself,” JP Gomez, Artistic Director at Terri & Sandy, stated in a press launch.
“From begin to end, she introduced brilliance and humor to the artistic course of, contributing intelligent, witty concepts that elevated the whole marketing campaign,” Gomez stated.
“This manufacturing was a celebration of nostalgia blended with the glossy, modern class of the Solar Princess,” Gomez stated. “We couldn’t have requested for higher companions than Hannah and the Princess crew.”
The “Love Boat by Hannah” marketing campaign invitations audiences to rediscover the magic of The Love Boat and set sail with Princess Cruises on an journey the place each second is unforgettable – anchored by Waddingham’s electrifying efficiency.
Earlier this 12 months, Waddingham was honored because the Godmother of the model’s new, subsequent stage Love Boat – Solar Princess – a prestigious title held by a distinguished roster of previous godparents, together with icons like Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren. Her position cements her place in Princess Cruises’ storied custom of celebrating luminary ladies from around the globe.
The “Love Boat by Hannah” marketing campaign will roll out in a sequence of 60-, 30-, 15-, and 06-second spots throughout the U.S., U.Ok., Canada, and Australia. Audiences can count on to catch these charming advertisements on related TV, digital platforms, and thru a dynamic social media technique. The flagship 60-second spot will even make a splash in U.S. cinemas, enjoying earlier than extremely anticipated blockbusters like Depraved and Gladiator 2.
Designed to resonate with each seasoned Princess cruisers and people interested by embarking on their first voyage, the marketing campaign targets a various viewers. Key demographics embrace digitally savvy adults, energetic seniors, households with youngsters, and multi-generational teams looking forward to shared adventures.
TV Present Popularized Cruising
The favored tv present is credited with displaying viewers how a lot enjoyable a cruise will be and what an awesome trip selection it’s to e-book a journey on a contemporary cruise ship. “Love Boat” is alleged to be a serious motive for the dramatic growth of at present’s cruise trade. And it began greater than 50 years in the past on a Princess ship.
The story goes that within the mid-70s, TV producer Douglas S. Cramer determined to movie a sequence, not in a studio setting however aboard the gorgeous environs of a contemporary cruise ship. Cramer discovered the perfect setting on a Princess cruise ship.
Cramer teamed up with Aaron Spelling and the film pilot was shot aboard the Princess ship in Mexico. For 10 seasons, “The Love Boat” was one of many highest rated prime time tv exhibits within the nation, taking a few of Hollywood’s greatest stars to cruise locations as story strains at all times ended on a cheerful notice.
Later episodes and specials had been filmed aboard many different Princess cruise ships in locations across the globe. The unique “Love Boat” sequence is presently in worldwide syndication, having been translated into greater than 29 completely different languages, and is seen by tens of millions of followers in additional than 93 nations.
Earlier than lengthy, viewers started wanting ahead to seeing the massive star of the present – a Princess cruise ship – and reserving their very own voyages. At the moment, Princess continues to be referred to as the “Love Boat” line.
Images courtesy of Princess Cruises
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