The Alaska Seafood Advertising and marketing Institute (ASMI) has partnered with Holland America Line to coach the cruise line’s culinary workers about Alaska seafood. That is the primary time ASMI has provided such a program.
Holland America Line serves a major quantity of Alaska seafood on their cruises, and this partnership will guarantee their workers is educated in regards to the totally different species, their well being advantages, and the sustainable fishing practices utilized in Alaska.
ASMI’s Seafood U® is a brief on-line course that covers these subjects. Over 2,500 workers members from six Holland America ships will take the course earlier than the 2024 Alaska cruise season.
This partnership permits Holland America to proceed providing an immersive culinary expertise whereas showcasing their dedication to sustainability.
If this sounds acquainted, it’s. In 2022, Holland America Line was awarded Accountable Fisheries Administration (RFM) certification for all six ships that sail to Alaska, making it the primary cruise line to attain this distinguished credential by serving solely licensed sustainable and traceable wild Alaska seafood.
“We’ve shared the fun of Alaska’s glaciers and wildlife with our friends for greater than 75 years and supporting sustainable fishing and native enterprise is a vital dedication for us,” mentioned Gus Antorcha, president of Holland America Line. “With this new step, Holland America Line has dedicated to not solely serving contemporary, sustainable seafood, however guaranteeing our workforce has the information to be professional sources to our friends as we cruise Alaska’s waters.”
Customers more and more search wild seafood, particularly these labeled “wild” or with the Alaska Seafood emblem. That is regardless of uncertainty about what constitutes sustainable seafood. Alaska affords all kinds of untamed seafood caught utilizing sustainable practices, making it an important selection for environmentally acutely aware shoppers, whether or not buying at grocery shops, eating in eating places, and even having fun with it on a cruise ship. The Seafood U® coaching program educates professionals throughout the seafood business about these advantages and sustainable practices.
The Seafood U® coaching course is obtainable throughout industries and helpful for employees anyplace seafood is purchased, offered or served. To inquire about entry to the coaching program, please attain out to Leah Krafft at lkrafft@alaskaseafood.org.
