STAAH, a number one expertise firm serving to hoteliers unlock their full income potential, has unveiled its checklist of distribution channels that introduced the best reserving income to motels in key tourism locations throughout Southeast Asia, together with Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the previous yr.
STAAH’s checklist of prime distribution channels is predicated on lodge reservations which have handed by way of its channel supervisor community of 500+ integrations the world over.
Reaffirming the worth of getting a diversified lodge distribution technique, the checklist as soon as once more incorporates a vary of each B2B and family client channels – from OTAs to lodge web sites, wholesalers and international distribution programs. Wielding unmatched attain and budgets, OTAs proceed to dominate by influencing each stage of journey planning and reserving.
In Malaysia, Agoda, Reserving.com, Journey.com, Tiket and Traveloka get the highest 5 spots. Direct bookings by way of lodge web sites slowed down within the area, down two spots. Expedia and Hotelbeds stay a chart topper whereas Hong Kong-based Klook made its first look on the highest 10 checklist. STAAH GDS retained the quantity 9 spot on the highest 10 checklist, reaffirming its constant and reliable efficiency
Agoda, Reserving.com and Journey.com are Vietnam’s most most well-liked distribution channels for 2024. Area of interest OTAs resembling MG Group and DidaTravel additionally make it to Vietnam’s prime channel checklist together with Expedia, Tiket, Hotelbeds and direct bookings by way of STAAH SwiftBook on lodge web sites. Vietnam is among the many latest markets STAAH entered.
In Singapore, Agoda, Reserving.com, Journey.com, Expedia and Traveloka held the highest 5 spots. Tiket fell two spots to quantity eight and Hotelbeds retained its quantity 9 rating. Klook additionally made its entry into STAAH’s prime checklist for Singapore, ranked at quantity 10. One other newcomer to the Singapore prime channels checklist is the STAAH GDS.
We’re dwelling in a brand new period of lodge visitor – travellers who’re extra advanced relating to reserving behaviours and preferences,” says Michelle Yong, Regional Head, STAAH. “Our information highlights the willingness of hoteliers to undertake each new and established strategies to draw these prospects, as they pursue a extra holistic lodge commerce technique to promote, market, handle and develop their enterprise.”
Traveloka was the chart topper in Indonesia, adopted by Reserving.com and Agoda. The Indonesian travellers continued to exhibit their model loyalty by reserving direct by way of lodge web site, which was on the quantity 4 spot on STAAH’s prime channels checklist. Expedia, Journey.com, native OTA MG Group and STAAH GDS additionally retained spots on the checklist. Hotelbeds and Airbnb have been new entrants on spots 9 and ten.
In Thailand, Reserving.com, Agoda and Expedia retained their prime three positions in comparison with final yr. Journey.com, Tiket and direct bookings by way of lodge web sites have been the gainers – shifting up a spot every on rankings. There was no change to GoMMT rating on quantity ten, though Hotelbeds and Traveloka took a slight hit within the nation while retaining a rank on the highest channel checklist. New entry to the Thailand prime channel checklist was the STAAH GDS.
In Philippines Agoda, Reserving.com and Hotelbeds raked at prime spots. Native OTAs are making their mark within the nation with Hong Kong-based Klook and Shenzhen-based B2B journey supplier DidaTravel making their entry into Philippines prime distribution channel checklist for 2024. Though direct bookings by way of STAAH SwiftBook fell a few spots to quantity six, they proceed to take care of their foothold available in the market.
The Southeast Asian hospitality and journey business is projected to take care of a gradual progress charge, and that is anticipated to proceed over the following 5 forecasted years. Thailand and Singapore are main the surge whereas Malaysia and Philippines have been slower. Vietnam has seen a dramatic improve in reputation as a vacationer spot with a dominance of luxurious lodging.
“Lodging suppliers that proceed to undertake a extra holistic on-line commerce technique, consisting of each new and established strategies, can anticipate to reap the advantages of the area’s projected hospitality and tourism progress,” says Prayoga Handayaprana, Regional Head – Indonesia, Thailand & Philippines, STAAH.
STAAH unveils the highest 10 reserving channels for Southeast Asian area was final modified: January seventh, 2025 by