- 2024 marked a growth in sports activities tourism and gig-tripping.
- 2025 is poised to see the rise of gradual journey and various locations, reflecting a shift in vacationers’ priorities in the direction of sustainability and distinctive experiences.
Based on a report from ALL, Accor’s reserving platform, 2024 marked a turning level for the worldwide tourism sector after a difficult interval as a result of pandemic. Two important traits that emerged have been sports activities tourism and gig-tripping, with 25% of ALL members having made at the very least one journey to attend a sporting or musical occasion. This development was noticeably stronger among the many youthful demographic of 18-34-year-olds.
In response to the burgeoning sports activities tourism, ALL.com and Novotel created La Suite Novotel. This revolutionary idea is a everlasting lodge room within the coronary heart of Paris’ Parc des Princes stadium, permitting vacationers to mix their love for soccer with an immersive expertise. Equally, gig-tripping, the place a live performance turns into the catalyst for a cultural journey or prolonged vacation, has redefined cultural tourism. ALL.com has capitalized on this development, providing members distinctive experiences and VIP entry to main live shows worldwide.
Looking forward to 2025, ALL.com anticipates the consolidation of gradual journey and the rise of different locations. Gradual journey displays a rising societal shift in the direction of sustainability and specializing in the journey slightly than the vacation spot. ALL.com has embraced this development, providing environmentally accountable providers and experiences. This consists of partnerships with SNCF to advertise inexperienced mobility and with Sixt for electrical car rent.
One other development is the rising recognition of different locations, often called dupe locations. A rising consciousness of the adverse impacts of overtourism on common locations drives this. ALL.com is providing enticing alternate options away from the crowds. Notable amongst these are the upcoming openings of the Raffles Jeddah in Saudi Arabia, the Movenpick Resort & Spa at Bintan Lagoon in Indonesia, and the MGallery Inexperienced Coast in Albania.
2024 marked a major shift in journey traits, with sports activities tourism and gig-tripping taking middle stage. Looking forward to 2025, ALL.com predicts the rise of gradual journey and various locations, reflecting altering traveler priorities and a higher give attention to sustainability. By proactively responding to those traits, ALL.com continues to place itself as a key participant within the evolving journey business.