The Jamaica Vacationer Board (JTB) hosted the Sports activities Illustrated Swimsuit (SI Swimsuit) workforce in Jamaica for the 2025 Sports activities Illustrated Swimsuit concern, on stands this month. The collaboration showcases the “vibe” that may solely be present in Jamaica, together with its laid-back allure, wealthy historical past and tradition, and famend heat hospitality – making it one in all Caribbean’s main journey locations.
Earlier this yr, SI Swimsuit crew, manufacturing, and expertise visited numerous places in Jamaica to seize content material to be shared throughout editorial content material on SI’s print and digital platforms, in addition to social media channels, reaching greater than 10 million shoppers.
“We’re honored Sports activities Illustrated Swimsuit selected Jamaica as a location for its 2025 Swimsuit concern,” stated Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “This engagement helps our progress as one of many Caribbean’s main trip locations, welcoming a record-breaking 4.2 million guests final yr and anticipating 5 million guests by finish of 2025. By way of the number of content material captured by the Sports activities Illustrated Swimsuit workforce, we hope much more vacationers are enticed to go to our island – whether or not in search of journey, romance, rest or a nature immersion.”
That includes an elite lineup of internationally acknowledged figures — from A-list entertainers to world-class athletes and popular culture powerhouses – collaborating fashions included: Alix Earle, Christen Harper, Denise Marie Bidot, Ming Lee Simmons, Nazanin Mandi, Nicole Williams English, Parris Goebel, Rayna Vallandingham, Roshumba Williams, and XANDRA.
The fashions have been photographed at a few of Jamaica’s hottest locations, together with Rose Corridor Nice Home, Rose Corridor Improvement Seashore Membership, and the Caribbean Sea by way of a non-public yacht with Aristo Kat Excursions. Fashions have been additionally photographed at Spherical Hill Lodge & Villas, a historic luxurious lodge set on a 110-acre peninsula that caters to vacationers searching for privateness, exclusivity, and pure magnificence, in addition to Breathless Montego Bay Resort & Spa, a 150-suite, adults-only, all-inclusive resort that boasts stylish design and a vibrant environment.
“We’re grateful to the Sports activities Illustrated Swimsuit workforce for capturing not solely Jamaica’s iconic solar, sea, and sand landscapes, but in addition the very essence of our island.”
Jamaica’s Director of Tourism, Donovan White, added, “We’re assured this marketing campaign will draw the curiosity of much more vacationers, and that we’ll be welcoming them to our shores within the close to future.”
The JTB performed an important function within the facilitation and assist of the shoots on island, in partnership with native tour operators. Along with location shoots, SI Swimsuit crew and expertise loved meals at native eating places together with Snappaz Seafood and The Houseboat Grill and acquired Jamaica presents curated by the JTB.
For extra data on visiting Jamaica, go to visitjamaica.com. To see Jamaica’s inclusion on this yr’s Sports activities Illustrated Swimsuit concern, go to swimsuit.si.com and choose up a replica on the nearest newsstand.
JAMAICA TOURIST BOARD
The Jamaica Vacationer Board (JTB), based in 1955, is Jamaica’s nationwide tourism company primarily based within the capital metropolis of Kingston. JTB places of work are additionally positioned in Montego Bay, Miami, Toronto and London. Consultant places of work are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is residence to a few of the world’s finest lodging, points of interest and repair suppliers that proceed to obtain distinguished international recognition. In 2025, TripAdvisor® ranked Jamaica because the #13 Finest Honeymoon Vacation spot, #11 Finest Culinary Vacation spot, and #24 Finest Cultural Vacation spot within the World. In 2024, Jamaica was declared ‘World’s Main Cruise Vacation spot’ and ‘World’s Main Household Vacation spot’ for the fifth consecutive yr by the World Journey Awards, which additionally named the JTB the ‘Caribbean’s Main Vacationer Board’ for the seventeenth consecutive yr.
Jamaica earned six Travvy Awards, together with a gold for ‘Finest Journey Agent Academy Program’ and silver for ‘Finest Culinary Vacation spot – Caribbean’ and ‘Finest Tourism Board – Caribbean’. The vacation spot additionally acquired bronze recognition for ‘Finest Vacation spot – Caribbean’, ‘Finest Wedding ceremony Vacation spot – Caribbean’, and ‘Finest Honeymoon Vacation spot – Caribbean’. Moreover, Jamaica acquired a TravelAge West WAVE award for ‘Worldwide Tourism Board Offering the Finest Journey Advisor Help’ for a record-setting twelfth time.
For particulars on upcoming particular occasions, points of interest and lodging in Jamaica go to the JTB’s Web site at visitjamaica.com or name the Jamaica Vacationer Board at 1-800-JAMAICA (1-800-526-2422). Observe the JTB on Fb, Twitter, Instagram, Pinterest and YouTube. View the JTB weblog at visitjamaica.com/weblog/.
