Bangkok, Thailand – It was a profitable Songkran competition for Thai accommodations as the common value of a lodge room surged by 33% throughout the competition interval in April. That is in line with information from SiteMinder, the title behind the one software program platform that unlocks the complete income potential of accommodations.
Between April 11-18, the common each day fee in Thailand elevated to THB 5,421 (US$148), from THB 4,087 (US$120) within the corresponding interval final 12 months. The rise was additionally vital when in comparison with the speed of THB 4,949 (US$135) throughout the week previous to Songkran, which additional highlights the vacation’s affect on the native lodge and journey trade.
“Accommodations in Thailand stood tall throughout the nation’s largest and most necessary cultural occasion,” says Bradley Haines, market vice chairman of Asia Pacific at SiteMinder. “Not solely did they generate extra income than ever earlier than, as seen within the rise within the common each day fee, however their efficiency this 12 months clearly demonstrated the good thing about optimising income primarily based on real-time demand. That is notably evident after we examine the charges throughout the earlier Songkran interval and the week previous to the celebrations.”
SiteMinder’s information additionally exhibits that revellers booked their stays for Songkran additional upfront this 12 months, as the common lead time prolonged to 42 days – a powerful 56% improve in comparison with the 27 days seen final 12 months.
Moreover, home travellers in April reached their highest ranges since October of 2023. Home visitors accounted for 23% of whole check-ins, up from simply 13% in January and February of this 12 months. In the meantime, worldwide travellers who stayed at SiteMinder’s Thai properties throughout Songkran largely originated from the UK, Germany, Indonesia, France and Australia, in that order.
“Regardless of the rise in lodge prices, the robust inflow of home and worldwide travellers at Thai accommodations final month underscores the widespread and enduring enchantment of Songkran. That is additionally seen from the 15-day improve in reserving lead time, which additional demonstrates the build-up of pleasure surrounding the festivities. As an increasing number of travellers are scheduling and reserving their stays round main occasions properly upfront, accommodations should keep forward of demand-driving tourism tendencies. They will capitalise on income alternatives by dynamically pricing rooms primarily based on forecasts or providing upgrades and extras even earlier than visitors test in,” shares Haines.
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About SiteMinder
SiteMinder Restricted (ASX:SDR) is the title behind SiteMinder, the one software program platform that unlocks the complete income potential of accommodations, and Little Hotelier, an all-in-one lodge administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Via its know-how and the biggest companion ecosystem within the world lodge trade, SiteMinder generates greater than 115 million reservations value over US$45 billion in income for its lodge clients every year.
