NEWTON, Massachusetts—Sonesta Worldwide Motels Company introduced the execution of 30 new franchise agreements throughout the third quarter of 2024, representing progress at seven of the corporate’s 13 manufacturers.
“With 30 franchise agreements executed in Q3, Sonesta continues to increase throughout key markets and strengthen relationships with each present and new possession teams,” stated Keith Pierce, govt vp and resident of franchise & growth. “The flexibility of Sonesta’s model choices and our franchise-friendly strategy create new alternatives throughout a number of market segments.”
Sonesta’s continued franchise progress underscores its aim of increasing its footprint throughout the USA, which is supported by its responsive mannequin that appeals to resort house owners looking for to boost the efficiency of and visitor expertise at their properties.
The 30 new franchised accommodations are distributed throughout seven of Sonesta’s manufacturers, together with:
- Sonesta ES Suites, 11 accommodations
- Sonesta Important Motels, 7 accommodations
- Americas Greatest Worth Inn by Sonesta, 6 accommodations
- Sonesta Motels, Resorts & Cruises, 2 accommodations
- Sonesta Choose Motels, 2 accommodations
- Crimson Lion Resort, Inn & Suites, 1 resort
- Sonesta Merely Suites, 1 resort
“Sonesta’s strategic concentrate on market segmentation and model differentiation positions our franchisees for fulfillment,” stated Brian Quinn, chief growth officer, Sonesta. “With various choices spanning a number of trade segments, our tailor-made strategy allows house owners to successfully meet the wants of their market, whereas benefiting from versatile model requirements which might be designed to facilitate easy conversions.”
Sonesta offers house owners with choices throughout the higher upscale, life-style, upscale, midscale, extended-stay, and premium economic system segments.
