Dallas, USA – Cendyn, a catalyst for digital transformation within the hospitality business, and SiteMinder, the title behind the one software program platform that unlocks the total income potential of inns, are excited to announce a strategic partnership to mutually develop one another’s income administration capabilities for the good thing about greater than 70,000 inns.
By means of the partnership, Cendyn prospects can now acquire full entry to SiteMinder’s income platform to enrich the capabilities they obtain by Cendyn’s central reservation system (CRS), which for the sixth consecutive yr was voted the ‘Greatest Central Reservations System’ on the 2023 Resort Tech Awards. SiteMinder’s income platform will present Cendyn’s prospects with the flexibility to handle their fee plans and stock by SiteMinder. Moreover, they may have the ability to entry SiteMinder’s full ecosystem of distribution channels—the most important ecosystem for the resort business—to realize a extra dynamic mixture of income streams and enhance their speed-to-market.
For SiteMinder’s resort prospects, the profit will come by enhancements and optimised options in SiteMinder’s platform, knowledgeable by insights from Cendyn’s personal resort efficiency information.
Michael Bennett, President at Cendyn, says, “We’re delighted to deepen our long-standing relationship with SiteMinder to offer our resort prospects the chance to faucet into new streams of income, rapidly and simply. It’s thrilling to increase this energy in income technology to our prospects across the globe as SiteMinder stands out as a robust know-how accomplice for inns.”
Provides Jonathan Bedford, Chief Gross sales Officer at SiteMinder, “Cendyn is a real market chief with nice foresight in bringing collectively income, eCommerce, distribution, advertising and marketing and gross sales capabilities to the world’s inns. We’re happy to strengthen our partnership for the good thing about our mutual resort prospects.”
Cendyn and SiteMinder first partnered in 2018, upon the launch of SiteMinder Change, which enabled resort information to be transferred between property administration programs and resort purposes, resembling Cendyn’s buyer relationship administration (CRM), for the primary time. SiteMinder Change culminated within the launch of SiteMinder’s Resort App Retailer, which in 2019 shaped the primary market to permit inns of all sizes to attach purposes to their enterprise programs for larger visitor experiences and income.
Media enquiries
Maria Cricchiola
+61 2 9056 7415
media@siteminder.com
Investor info
Paul Wong
+61 411 889 876
investor.relations@siteminder.com
About Cendyn
Cendyn is a catalyst for digital transformation within the hospitality business. We assist inns across the globe drive profitability and visitor loyalty by an built-in know-how platform that aligns income, eCommerce, distribution, advertising and marketing and gross sales groups with centralised information, purposes, and analytics, to allow them to seize extra demand and speed up progress. With places of work positioned throughout the globe, in the USA, France, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of hundreds of shoppers throughout 143 nations. To search out out extra, go to cendyn.com.
About SiteMinder
SiteMinder Restricted (ASX:SDR) is the title behind SiteMinder, the one software program platform that unlocks the total income potential of inns, and Little Hotelier, an all-in-one resort administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with places of work in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By means of its know-how and the most important accomplice ecosystem within the world resort business, SiteMinder generates greater than 100 million reservations value over A$60 billion in income for its resort prospects annually.
