Ideally situated within the picturesque countryside between Cologne and Bonn, three conventional hospitality establishments – the Kronprinz, the Augustin, and Lodge Hangelar – have lengthy been a mainstay for each leisure and enterprise travellers, a lot of whom have been returning for years and have many a fond reminiscence of conferences, weddings, or holidays. However every month new company additionally uncover these motels and their stunning environment.
Not too long ago the three properties merged with all 128 rooms now being managed by the household enterprise SIBO Motels. We sat down with Andy Krolop, the managing director of the 2 motels in Sankt Augustin, to learn the way SiteMinder helped him enhance income and generate extra direct bookings.
Environment friendly fee administration
SIBO Motels was already utilizing a channel supervisor earlier than switching to SiteMinder; nevertheless the system had a number of restrictions, which made Andy and the administration group seek for a brand new resolution – and shortly they got here throughout SiteMinder.
“I used to be after a well-structured and user-friendly platform that allowed me to handle all three properties from a single platform. SiteMinder met all these standards. I used to be additionally satisfied by the corporate’s long-standing expertise within the resort distribution sector in addition to the suggestions of present clients”, he defined.
Switching to SiteMinder’s channel supervisor instantly made fee administration sooner, less complicated, and eradicated the necessity to stay in a single particular location.
“As soon as I set a typical fee in SiteMinder, the costs of all of the OTA charges are derived mechanically. That saves me lots of time as a result of I don’t must create and cargo separate fee codes for all our completely different distribution companions”, Andy added.
The identical goes for setting restrictions and different reserving guidelines: “The majority-update function simplifies every little thing, for instance, it solely takes just a few clicks to edit a minimal keep restriction for a number of date ranges. This permits us to completely meet the prevailing demand with out the necessity to replace our reserving situations for every date.”
Automated knowledge change
The answer Andy and SIBO Motels had been utilizing earlier than SiteMinder provided a removed from superb integration of their PMS and the programs of their on-line distribution companions. Since they made the change to SiteMinder unintended double bookings and the guide reconciliation of occupancy are a factor of the previous.
“The general integration of every little thing has clearly improved. Due to the combination of our PMS, SiteMinder can mechanically retrieve the supply of our motels. This knowledge then is instantly handed on to the OTAs. If somebody makes a reserving over certainly one of these channels, it is going to be immediately despatched to the PMS and the room bought will probably be taken out of the accessible stock,” Andy stated.
Versatile fee administration results in elevated income
SiteMinder has given Andy the means to raised handle his room provides, no matter whether or not he’s in one of many properties or on the go. This in flip has had a optimistic influence on the income of SIBO Motels.
“With SiteMinder we at all times have a transparent concept of what our occupancy and demand seem like. Moreover, we’re much more versatile in terms of pricing construction as a result of managing charges has turn into really easy. After we turn into conscious of elevated demand for a sure date vary, I can instantly react to it by adapting our charges.”
As end result, the three properties had been in a position to enhance their reserving quantity by as much as 15%, which led to an enhance in income between 5% and 10% in every resort.
Extra direct bookings because of SiteMinder’s reserving system
Except for the channel supervisor, SIBO Motels now additionally use SiteMinder’s on-line reserving engine, which has made reserving immediately on the resort web site a lot simpler and smoother for company.
“I not too long ago spent lots of time engaged on our reserving web page, optimising many particulars and testing it to verify the reserving course of is as straightforward as attainable. We now obtain between 20 and 30 further direct bookings every month, and this quantity is continually rising. Generally we even get extra bookings on our web site than by means of HRS”, Andy stated.
One notably efficient change was to chorus from checking bank card particulars for non-guaranteed bookings: “We seen that extra company accomplished their reservations if the reserving course of was shorter. As a result of we now have a low cancellation fee even with out checking card particulars, this step made sense for us”.
Recommendation for colleagues
On the finish, we requested Andy if he had any recommendation for colleagues which can be at the moment in search of a brand new distribution resolution.
He didn’t mince his phrases: “I really like working with SiteMinder. The system is designed in such a approach that it’s enjoyable to get to comprehend it. That’s why I’ll at all times advocate SiteMinder, each the channel supervisor and the reserving system options – you’ve bought every little thing you want. It’s significantly helpful should you handle a couple of property or a couple of particular person is caring for on-line distribution”.
Thanks, Andy, for this stellar suggestion! We’re excited to see SIBO Motels obtain such success with SiteMinder and need you all one of the best for the longer term.
