Tourism Seychelles has strengthened its strategic collaboration with Emirates by means of the signing of a renewed Memorandum of Understanding (MoU), which passed off through the Arabian Journey Market (ATM) 2025, on April 29, on the Dubai World Commerce Centre.
The MoU was signed by Essa Sulaiman Ahmad, Emirates’ Senior Vice President of Business – West Asia & Indian Ocean, and Sherin Francis, Principal Secretary for the Seychelles Tourism Division, as a part of a delegation go to led by Seychelles’ Minister for International Affairs and Tourism, Sylvestre Radegonde. The delegation additionally included Ambassador Gervais Moumou, Seychelles resident Ambassador in Abu Dhabi, Bernadette Willemin, Director Normal for Vacation spot Advertising and marketing, Mr. Ahmed Fathallah, Tourism Seychelles consultant for the Center East market, in addition to different representatives from the airline.
The renewed settlement marks the continuation of a longstanding and productive partnership that started in 2013. It units out the shared commitments to collectively promote Seychelles as a premier journey vacation spot throughout Emirates’ international community, and to strengthen efforts in rising passenger visitors to the islands from key worldwide markets.
“We’re proud to resume our partnership with Emirates, one which has grown from energy to energy through the years,” stated Minister Radegonde. “We’re grateful for the assist the vacation spot retains on receiving from Emirates airline, and we look ahead to deepening this relationship additional – one that ought to proceed to boost Seychelles’ visibility and create new alternatives for each events.”
Below the phrases of the brand new MoU, Emirates will promote Seychelles by means of numerous channels throughout its community, whereas Tourism Seychelles will present assist by means of vacation spot advertising initiatives. These will embody help for journey brokers and tour operators in agreed strategic markets, with particular promotional packages, incentives, and collaborative campaigns geared toward boosting visibility and journey demand.
Sherin Francis, Principal Secretary for Tourism, additionally highlighted the significance of this collaboration: “By persevering with our collaboration with Emirates, we’re reinforcing our dedication in direction of the efficiency of the Dubai-Seychelles route and past, which is important for the continued success of Seychelles as a worldwide vacation spot.”
“Partnerships like this one have now turn into much more important within the face of world challenges and uncertainties.”
Moreover, the 2 events will manage a sequence of familiarization (FAM) journeys for journey brokers, media representatives, and different key tourism personnel. These initiatives will supply first-hand experiences of Seychelles’ numerous choices, with Emirates offering discounted or complimentary air journey as a part of its contribution. The precise particulars and frequency of those initiatives can be developed collectively and carried out in alignment with the shared goals of each organizations.
This renewed partnership immediately helps the overarching theme of ATM 2025 – “International Journey: Creating Tomorrow’s Tourism Via Enhanced Connectivity” – by highlighting the essential function of airline partnerships in shaping the way forward for international journey and sustainable vacation spot improvement.
Tourism Seychelles
Tourism Seychelles is the official vacation spot advertising group for the Seychelles Islands. Dedicated to showcasing the islands’ distinctive pure magnificence, cultural heritage, and opulent experiences, Tourism Seychelles performs a pivotal function in selling Seychelles as a premier journey vacation spot worldwide.
