AUSTIN, Texas—Knowland by Cendyn launched December month-to-month information findings to assist hoteliers acquire perception into the highest areas chosen by right this moment’s assembly planners. The corporate introduced St. Louis, Missouri/Illinois ranked first within the prime 25 markets with year-over-year (YOY) progress at 125.8 p.c. Nashville got here in second with progress at 28 p.c. Nevertheless, Louisville, Kentucky led in secondary markets with 135.6 p.c YOY progress and topped the secondary market checklist for the eighth time in 2024.
- Main the highest 25 markets by YOY progress in occasion quantity: No single occasion defined the massive progress numbers for St. Louis. The highest 4 accounts, together with HavenHouse, Arcadian Infracom, Disaster Prevention Institute, and the Prepare Shed, accounted for nearly 9 p.c of the entire, with almost 11 p.c of occasions from SMERF as an alternative of company accounts. St. Louis averaged 2,112 complete sq. toes with an estimated group dimension of 97. The overall sq. toes used for the highest 25 markets was 3,045, with an estimated group dimension of 121.
- St. Louis, Missouri/Illinois (125.8 p.c): Charity/nonprofit/social providers, wedding ceremony, healthcare, social/sports activities, development
- Nashville, Tennessee (28 p.c): Healthcare, know-how, manufacturing, consulting, monetary/banking
- Atlanta (26.9 p.c): Schooling, charity/nonprofit/social providers, healthcare, know-how, wedding ceremony
- Anaheim-Santa Ana, California (21.4 p.c): Expertise, schooling, manufacturing, healthcare, authorized
- Denver, Colorado (16.8 p.c): Expertise, charity/nonprofit/social providers, consulting, healthcare, schooling
- Prime 5 secondary markets by YOY progress in occasion quantity: Louisville, Kentucky, hosted the Girls’s Remaining 4 School Volleyball event, setting attendance information, and was primarily accountable for the rise in occasions. Louisville topped the secondary marketplace for the eighth time in 2024, experiencing 135.6 p.c progress and averaging 4,700 sq. toes and an estimated group dimension of 154. Secondary markets noticed a slight improve excessive 25 markets, with complete sq. toes used at 3,052 and an estimated group dimension of 122. The 5 high-growth secondary markets and prime industries had been:
- Louisville, Kentucky/Indiana (135.6 p.c): Nationwide affiliation, schooling, meals/beverage, state affiliation, manufacturing
- Wisconsin South (67.6 p.c): State affiliation, automotive, social/sports activities, wedding ceremony, manufacturing
- Savannah, Georgia (54.6 p.c): Manufacturing, healthcare, charity/nonprofit/social providers, nationwide affiliation, know-how
- Lengthy Island, New York (47.5 p.c): Coaching/schooling, spiritual, wedding ceremony, healthcare, manufacturing
- Jacksonville, Florida (42.4 p.c): Marriage ceremony, charity/nonprofit/social providers, nationwide affiliation, consulting, schooling
