ARLINGTON, Virginia—Knowland reported conferences and occasions in secondary markets outpaced the normal High 25 markets in January. Most notably, the very best development High 25 market, Nashville, Tennesee, was up 16.1 %, whereas the highest development secondary market metropolis, Lexington, Kentucky, had a 76.4 % uptick in conferences and occasions for the month. This means a development that signifies assembly planners are typically choosing secondary locations to cut back prices.
When evaluating the highest 25 and secondary markets for trade phase efficiency, each the highest 25 market, Los Angeles, and the secondary market, Columbus, Ohio, led in schooling phase occasions. High 25 market Orlando, Florida, noticed probably the most expertise and healthcare conferences in January, with Austin, Texas, main in secondary markets for these trade segments. The typical house used for conferences within the High 25 markets was 3,426 sq. ft, whereas secondary markets have been barely much less at 3,000 sq. ft. Common attendees have been 124 within the High 25, whereas secondary markets averaged 118 attendees.
- Top 5 markets by YOY development in occasion quantity: Nashville ranked highest within the High 25 U.S. markets, internet hosting expertise and healthcare.
- Nashville (up 16.1 %): Expertise, healthcare, nationwide affiliation, manufacturing, pharmaceutical/biotechnology.
- Detroit (up 10.4 %): Training, monetary/banking, manufacturing, healthcare, state affiliation.
- New Orleans (up 7.8 %): Nationwide affiliation, expertise, healthcare, coaching/schooling, charity/nonprofit/social companies.
- San Francisco-San Mateo (up 7.3 %): Pharmaceutical/biotechnology, monetary/banking, expertise, nationwide affiliation, healthcare.
- Tampa-St. Petersburg (up 5.3 %): Nationwide affiliation, expertise, manufacturing, healthcare, charity/nonprofit/social companies.
- High 5 secondary markets by YOY development in occasion quantity: Whereas schooling and state associations have been huge in Lexington, Kentucky, the next 5 high-growth secondary markets and high industries have been:
- Lexington, Kentucky (up 76.4 %): Training
- Syracuse, New York (up 34.6 %): Social/sports activities
- Richmond-Petersburg, Virginia (up 33.4 %): State affiliation
- Oklahoma Metropolis, Oklahoma (up 29.1 %): Expertise
- Louisville, Kentucky (up 24.1 %): Nationwide affiliation
