The San Diego Tourism Authority (SDTA) welcomed roughly 32 million guests in fiscal 12 months 2024, a 2-million enhance in comparison with 2023, in line with a press launch.
The announcement was made on the SDTA’s seventieth Annual Assembly at Jacobs Music Middle on November 13, 2024.
These guests contributed a report $14.6 billion in native spending. The SDSA additionally highlighted a mean resort occupancy fee of 73 p.c and a 76 p.c occupancy fee in 2024, surpassing California cities like Los Angeles and San Francisco.
“We’re happy to report robust outcomes for fiscal 12 months 2024, constructing on final 12 months’s success with extra guests, a better customer spend, and best-in-the west resort occupancy,” mentioned Julie Coker, president and CEO of the San Diego Tourism Authority. “This stand-out efficiency speaks to San Diego’s enchantment as a enterprise and leisure vacation spot, in addition to our devoted tourism neighborhood that ensures our guests have a memorable expertise and wish to return time and again.”
The SDTA unveiled the San Diego Tourism Basis, a brand new charitable group geared toward enhancing alternatives for residents and guests. The Basis will reportedly give attention to small enterprise empowerment, workforce improvement and vacation spot stewardship.
“The San Diego Tourism Basis goals to raise San Diego as an inclusive vacation spot that’s equitable and sustainable for all,” mentioned SDTA Director of DEI and Group Engagement Theresa Cunningham. “Whereas the inspiration and SDTA function beneath a associated governing physique and share a standard goal, the inspiration uniquely opens the door to new assets that can maintain our efforts to diversify and strengthen San Diego and help applications like our award-winning Tourism Accelerator. By this work, SDTA will not be solely enhancing the native financial system but additionally creating pathways for significant neighborhood influence.”
In fiscal 12 months 2024, San Diego’s tourism trade generated a report $22 billion in financial influence, supporting over 1 in 8 jobs within the area. This development contributed to regional financial improvement, job creation, and the funding of important providers that profit native communities.
