The model
Calabash Resort is a family-run, luxurious boutique lodge with gracious island hospitality, positioned on the shores of the Caribbean Sea. A Relais & Châteaux lodge, Calabash Resort delivers an unparalleled visitor expertise and opulent lodging. The lodge has received quite a few awards and accolades, together with World Journey Award’s Main Boutique Resort in Grenada and High 10 Resorts within the Caribbean by Conde Nast Traveler.
The problem
Calabash’s advertising technique targeted on participating friends with significant content material and making them really feel a part of the story, versus merely sending promotional emails to drive income. Nevertheless, they encountered a number of challenges in bringing this technique to life.
To start out, the lodge struggled with outdated and insufficient design instruments, hindering their means to create visually interesting and compelling advertising supplies that might seize the eye of their recipients. Constructing and sustaining a complete buyer database was one other problem, making it troublesome to personalize advertising campaigns and goal particular viewers segments successfully.
The lodge additionally struggled with a persistently excessive bounce price, leading to missed alternatives for visitor engagement. Lastly, Calabash confronted a scarcity of visibility into the efficiency of their advertising initiatives, significantly when it comes to income era, making it difficult to evaluate the effectiveness of their campaigns.
The answer
In March of 2021, Calabash Resort turned to Revinate Advertising to assist remodel their visitor advertising. With Revinate’s intuitive and highly effective design instruments, anybody on the lodge — no matter design experience — might create visually gorgeous and interesting advertising supplies befitting the luxurious model.
By integrating with Calabash’s PMS, Revinate streamlines the method of constructing and organizing the lodge’s buyer database, permitting for correct segmentation and customized communication with friends. With segmentation and personalization, the lodge can commonly ship focused campaigns that exceed trade benchmarks for open and click-through charges. Some examples of those focused segments embrace geo-location, loyalty members, and commerce professionals. As well as, the lodge makes use of Revinate’s automation options to ship We Miss You (featured) and Departure campaigns, which have pushed greater than $250K in direct bookings.
With Revinate Advertising’s built-in database well being reporting, Calabash can simply see the impression of dangerous knowledge and rectify it by amassing e-mail addresses upon check-in and leveraging Revinate’s knowledge cleaning know-how to take care of good knowledge well being. These efforts considerably diminished their excessive bounce price and be sure that messages reached the meant viewers.
Furthermore, Revinate’s refined reporting instruments present Calabash with invaluable insights into the efficiency of their advertising campaigns, particularly when it comes to income era. This newfound visibility empowers the lodge to evaluate the impression of their methods, determine profitable initiatives, and refine their strategy based mostly on real-time knowledge.
The outcomes
By leveraging Revinate Advertising, Calabash not solely overcame their challenges but additionally optimized their advertising efforts, resulting in vital income progress, larger visitor engagement, and a stronger aggressive edge out there. Marketing campaign efficiency highlights embrace:
- Greater than $250K in direct bookings
- Lifetime income: $3.1M
- Common open price: 40%
- Common room income: $28K YTD per advertising marketing campaign
- Common room nights: 32 room nights per advertising marketing campaign
