WASHINGTON—The American Resort & Lodging Affiliation (AHLA), the AHLA Basis, and the BHN Group/Northstar Journey Group introduced that the co-founders of Procure Impression have been named this 12 months’s recipients of the Arne Sorenson Social Impression Management Award.
CEO Lauren McCann and President Jen Collins co-founded Procure Impression, which works with suppliers that make use of trafficking survivors, veterans, refugees, folks with disabilities, and individuals who face boundaries to work equivalent to poverty, homelessness, psychological well being and trauma, habit, or legal historical past.
Their effort captures the essence of the Arne Sorenson award, which is offered annually to a senior-level govt within the lodging business who’s dedicated to social accountability, supplies options for social challenges, empowers underprivileged communities, and demonstrates outcomes.
“We’re honored to current Lauren and Jen with an award that displays how they’re driving optimistic change day by day by creating actual alternatives for marginalized employees,” mentioned AHLA President and CEO Rosanna Maietta. “They’re so deserving of the esteemed Sorenson Social Impression Management Award for his or her imaginative and prescient and management and distinctive method and partnership with the lodge business.”
“Lauren and Jen are richly deserving of this award, which celebrates individuals who care deeply about their communities,” mentioned The BHN Group by Northstar President Jeff Higley. “By means of Procure Impression, they’ve given 1000’s of motels the means to assist neglected folks and provides them the dignity that comes from work.”
The Arne Sorenson Social Impression Management Award was launched in 2022 in honor of business icon and former President and CEO of Marriott Worldwide, Arne Sorenson, who handed away in February 2021 and left a legacy of dedication to social influence, range, and sustainability. Lauren and Jen shall be awarded throughout the AHLA Basis’s annual Night time of a Thousand Stars gala on Jan. 27, 2025, in Beverly Hills, California.
In 2024, Procure Impression and AHLA members teamed as much as launch the Dignity of Work Pledge to supply items accountability and create 100,000 hours of paid employment for folks with boundaries to work. Efforts to achieve this purpose had been tracked on AHLA’s Accountable Keep web site, and final October, Procure Impression and AHLA introduced that this purpose was reached because of 23 hospitality firms that pledged over $7.4 million in purchases.
