Predominant Avenue Hospitality introduced a key appointment to their govt administration staff with the promotion of Scott Williams as chief growth and model officer. Scott will proceed working intently with Founder & CEO Sarah Eustis and the remainder of the chief staff with a give attention to the strategic development and evolution of the model. He might be answerable for main enterprise-wide model structure and positioning, growth, advertising and communication initiatives, and expertise design for the unbiased hospitality group and its portfolio of storied properties situated throughout the Northeast.
Scott joined Predominant Avenue Hospitality in 2021, and in his tenure, has efficiently remodeled and strengthened the model’s id and market positioning. His management expertise and modern ways have ignited strategic advertising partnerships and applications which have elevated every resort within the Predominant Avenue portfolio and considerably superior the hospitality model. As chief growth and model officer, Scott will proceed to implement methods that help the model’s development, whereas enhancing their function of making locations that allow individuals to attach in significant methods.
“Predominant Avenue Hospitality is constructed on preserving issues that matter and constructing issues that final,” mentioned Williams. “It’s been a privilege to contribute to our dynamic development and modern imaginative and prescient these final three years. I sit up for persevering with to develop immersive experiences that can additional improve our legacy and visitor satisfaction.”
At the side of the chief staff, Williams will work to amplify the model and id of Predominant Avenue Hospitality and their particular person properties via their continued development. He’ll advance the corporate’s objective of offering distinctive experiences by embracing an genuine strategy to hospitality that focuses on the combination of native communities surrounding the motels, and like-minded manufacturers and people.
“Our management staff is constructed upon a mix of people with highly effective expertise, creativity, and dedication,” mentioned Eustis. “Scott Williams encompasses these qualities and extra. He has been a useful and beloved member of our staff and brings our values to life every day in his strategy to his work. His wealth of experience and fervour for innovation are key to our imaginative and prescient of redefining hospitality.”
All through his distinguished profession, Scott has propelled development in each the hospitality and media sectors. Williams was the President of The Nantucket Undertaking and has additionally led advertising and inventive initiatives for famend world manufacturers together with Commune Accommodations & Resorts, Morgans Lodge Group and Starwood Accommodations & Resorts.
Previous to hospitality, Williams had a profession in tv with artistic and manufacturing stints at CBS, ESPN, and HBO. He’s presently an lively member of the Academy of Tv Arts & Sciences and serves on the programming committee on the Harvard Membership New York and the Advisory Board of the Impartial Lodging Congress (ILC).
