Nira Caledonia, considered one of many properties within the portfolio of Shanti Hospitality, exists to supply a sanctuary for worldly, well-travelled friends who get pleasure from a relaxed ambiance.
Encompassing resorts, eating places, and different leisure investments, Shanti Hospitality spans 4 continents with a really international staff contributing to its ongoing success.
At Nira Caledonia, a 27-room boutique lodge positioned within the coronary heart of Edinburgh, there’s a continuing drive in direction of excellence with regards to traveller experiences, visitor satisfaction, and making a wealthy cultural neighborhood.
Aditi Secci Moretti, Emea Senior Gross sales & Advertising and marketing government at Shanti Hospitality, mentioned artwork lovers and metropolis explorers are a specific focus.
“Our lodge is positioned within the coronary heart of New City, which is a UNESCO heritage space. The constructing itself is a historic landmark, relationship again to 1823, and was as soon as the house of Christopher North, the pen title of the Blackwood’s Journal writer,” she defined.
“Our service is private, cosy, and intimate, offering heat luxurious to friends. We consider within the significance of particulars and a gentle contact of personalisation to create a memorable expertise for our friends.”
A part of that equation is guaranteeing backend operations run easily and successfully to satisfy enterprise targets.
We additionally requested Aditi about how SiteMinder’s platform has helped the staff reach its mission.
A trusted, long-term, relationship
Nira Caledonia has been investing in SiteMinder’s platform for the previous 9 years, establishing superior distribution and reserving methods to develop income and turn out to be extra environment friendly.
Initially, options similar to fee processing, metasearch, and enterprise intelligence have been getting used to nice success. Fee processing creates quick, safe, and seamless money circulation, metasearch boosts direct bookings through standard websites like Google Resort Advertisements and Trivago, and enterprise intelligence permits entry to real-time market and pricing information to allow higher income methods.
Aditi defined that these options have been a vital a part of the property’s technique.
“It’s turning into more and more troublesome to draw new friends within the aggressive leisure market. Since friends seldom return, it’s essential to focus on new potential prospects who’re pre-screened,” she defined. “Metasearch helps us to ascertain a connection between our Property Administration System (PMS) and our merchandise similar to charges and packages, to make it simple for potential prospects to go from viewing our choices to reserving them.”
“On the fee facet, we’re making it simpler for friends to e book and pay for his or her keep by simplifying the reserving course of and decreasing the variety of steps concerned. SiteMinder’s fee resolution helps us save time for our potential purchasers, which is a strategy to make it instantly useful for them to stick with us.”
The property not too long ago additionally added SiteMinder’s Visitor Engagement characteristic to the combo.
Visitor Engagement permits properties to ascertain a more in-depth visitor relationship, talk and personalise extra successfully, and enhance the income gained from every particular person visitor.
“We have been actually searching for a better strategy to talk with friends and a greater strategy to push merchandise and data to our friends, whereas staying on model,” remarked Aditi.
Because of SiteMinder’s easy interface, automated processing, and complex performance, Nira Caledonia’s necessities have been simply met.
Clean and profitable person expertise
With SiteMinder’s Visitor Engagement bringing unity to visitor communication, personalisation, upselling, and relationship administration, Nira Caledonia has been capable of set up a fair stronger model of its model mission.
“Having the whole lot in a single platform has saved us a lot time,” mentioned Aditi. “It’s simple to know and the instruments are easy to make use of, so we will full duties painlessly.”
“As well as, the flexibility to work together personally with friends to supply attractive upsells and add-ons is thrilling for our enterprise and helps us hit our targets,” she added.
With SiteMinder’s platform permitting Nira Caledonia to carry the whole lot from visitor engagement, to distribution, to income processing, and market insights into one hub, the long run has by no means seemed brighter.
Thanks Aditi in your suggestions and we want Nira Caledonia the perfect of luck sooner or later!
