ARLINGTON, Virginia—Knowland reported that New York ranked second among the many high 25 markets, with over 30 p.c of year-over-year (YOY) assembly quantity development pushed primarily by sports activities tourism for August. Las Vegas ranked first with 36 p.c YOY development. This information is sourced from Knowland’s gross sales intelligence platform designed to assist hoteliers defend and develop their income base.
Whereas Las Vegas headed the highest 25 markets record, the U.S. Open bolstered New York occasion enterprise considerably. New York additionally hosted a number of occasions for the Badminton World Federation, a hospitality occasion planning firm, and restaurant and cocktail bar experiences, seemingly related to U.S. Open leisure, in addition to the Nationwide Medical Affiliation.
- Main high 25 markets by YOY development in occasion quantity: Las Vegas topped the record with 36 p.c occasion quantity development in August, averaging 5,736 sq. ft and 234 attendees, pushed by regular summer time occasions resembling weddings and sports activities leisure. This was the seventh consecutive month Las Vegas made the highest 5 markets record with double-digit development. Nonetheless, the larger story is New York. That is the primary time since April 2024 that New York has made it onto the record of high 5 development markets. Under is extra perception into the very best trade drivers for these markets. For the highest 25 markets, the typical area used was 3,435 sq. ft, and the typical attendee rely was 124.
- Las Vegas, Nevada (up 36.0 p.c): Know-how, marriage ceremony, nationwide affiliation, journey, leisure/media.
- New York, New York (up 30.2 p.c): Nationwide affiliation/sports activities leisure, journey, monetary/banking, know-how, consulting.
- Tampa-St. Petersburg, Florida (up 16.2 p.c): Non secular, nationwide affiliation, healthcare, marriage ceremony, consulting.
- Oahu Island, Hawaii (up 14.9 p.c): Marriage ceremony, retail/on-line retailer, journey, leisure/media, consulting.
- Anaheim-Santa Ana, California (up 11.9 p.c): Marriage ceremony, schooling, monetary/banking, know-how, coaching/schooling.
- High 5 secondary markets by YoY development in occasion quantity: Louisville, Kentucky, led in secondary markets, with quantity rising 104.6 p.c and nationwide affiliation conferences because the main trade driver. For secondary markets, the typical area used was 3,084 sq. ft, and the typical attendee rely was 115. The 5 high-growth secondary markets and high industries had been:
- Louisville, Kentucky (104.6 p.c): Nationwide affiliation
- Colorado Springs, Colorado (57.5 p.c): Monetary/banking
- Madison, Wisconsin (56.7 p.c): Marriage ceremony
- Norfolk-Virginia Seaside, Virginia (45.0 p.c): Training
- Texas East (43.6 p.c): Publishing
