Nature Optimistic Report Marks New Collaborative Period in Journey & Tourism


WTTC, UN Tourism and the Sustainable Hospitality Alliance be part of forces to assist Nature Optimistic Tourism

The main gamers of Journey & Tourism globally have revealed a landmark joint report setting out their joint plan to assist halt and reverse biodiversity loss. 

Launched on Earth Day 2024, “Nature Optimistic Journey & Tourism in Motion” is the creation of the high-level ‘Nature Optimistic Tourism Partnership, made up of the World Journey & Tourism Council (WTTC), the World Tourism Group (UN Tourism) and the Sustainable Hospitality Alliance (the Alliance). 

Developed in collaboration with specialist consultancy ANIMONDIAL, the report is the sector’s pledge to assist the implementation of the Kunming-Montreal World Biodiversity Framework (GBF), the UN’s Biodiversity Plan.

It presents greater than 30 case research of inspiring and progressive actions from around the globe involving giant and small companies, nationwide and native authorities companies, civil society teams, and inter-sectoral partnerships. 

By providing actionable steerage and insights, this report not solely highlights the intrinsic hyperlink between biodiversity and tourism’s resilience, but additionally empowers companies to turn out to be stewards of nature.

Historic partnership for nature 

Julia Simpson, WTTC President & CEO, mentioned: “This historic partnership with Journey & Tourism heavyweights is a big step in our collective journey in direction of a extra sustainable and accountable sector. 

“This report just isn’t merely a publication however a motion in direction of integrating environmental stewardship into the core of journey experiences. 

“As we have fun Earth Day, allow us to heed the decision to nurture and defend our locations. Our sector’s reliance on nature, coupled with our experience in creating inspiring and memorable experiences, means we’re ideally positioned to be guardians of nature.”

Mr. Zurab Pololikashvili, Secretary-Normal of UN Tourism, mentioned: “For years, UN Tourism has been on the forefront of integrating tourism into the broader UN biodiversity agenda, together with supporting the work of the Secretariat of the Conference on Organic Range (CBD). 

“This pivotal new collaboration amongst key world gamers units a sturdy framework for sustainable practices that not solely drive vital impression but additionally exemplify the facility of united efforts in conserving biodiversity. 

“This report is an affidavit to what we are able to obtain collectively for nature’s preservation, inspiring a worldwide motion in direction of extra sustainable and resilient tourism.”

Glenn Mandziuk, Sustainable Hospitality Alliance CEO, mentioned: “This report is a milestone for Journey and Tourism, representing our dedication as an business to guard and preserve nature.  

“The Alliance is proud to contribute to and collaborate on this insightful and action-orientated report which can deliver tangible change to locations around the globe, supporting biodiversity.  Nature underpins our society, economies and certainly our very existence.  

“The hospitality business is at the moment a pacesetter amongst industries in its Nature Optimistic method and this report signifies how a lot our business understands the true worth of nature.”   

Daniel Turner, ANIMONDIAL Director, mentioned: “The Journey & Tourism sector has world affect, together with in lots of the most biodiverse locations on earth.

“This report offers sensible steerage for companies and public our bodies on the way to use that affect to scale back adverse impacts on biodiversity, restore nature and be certain that the sector turns into a power for good. We name this method Nature Optimistic Tourism.” 

Skilled-led coalition 

Recognising that the sector has a essential function to play in defending and conserving biodiversity, the Nature Optimistic Tourism method is designed to be a touchstone for actionable change. It focuses on equipping the sector with the instruments and insights wanted to nurture and defend locations upon which it relies upon.

The dedication of the Partnership to work in direction of “web constructive for nature” attracts on intensive session with consultants from enterprise, authorities, academia and civil society, together with the Worldwide Union for Conservation of Nature (IUCN) and the World Fee on Protected Areas (WCPA).

The report, which follows the 2022 WTTC report “Nature Optimistic Journey & Tourism”, contains sensible frameworks and real-world examples that encourage each journey suppliers and travellers to embark on journeys that contribute to the conservation of our pure treasures. 

Discover this report in WTTC Analysis Hub

Discover this report in UN Tourism Biodiversity Web site

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