MSC Expands Partnership with Guinness World Data – Cruise Trade Information


MSC Cruises has expanded its partnership with Guinness World Data (GWR) to incorporate its complete fleet over the subsequent yr, following the achievement of 30 world file titles in 18 months, in keeping with a press launch.

Initially launched in March 2023 aboard the MSC Seascape and MSC World Europa, the onboard program gives company the chance to interrupt official Guinness World Data by numerous actions.

This expertise is now out there on 12 MSC ships, together with the MSC Bellissima, MSC Divina, MSC Euribia, MSC Grandiosa, MSC Magnifica, MSC Meraviglia, MSC Seascape, MSC Seashore, MSC Seaside, MSC Splendida, MSC Virtuosa, and MSC World Europa.

Steve Leatham, vp of leisure, MSC Cruises, stated: “This system has been massively common amongst company, each adults and youngsters alike.  MSC Cruises company and crew to this point have damaged 30 Guinness world file titles  

“From being the quickest to drag 100 meters of rope, to finishing the quickest time to finish 20 chair rotations in underneath 21 seconds or placing on essentially the most pairs of socks on one foot in underneath 30 seconds, company have attained record-breaking glory in quite a lot of quirky methods,” Leatham added.

“We’re excited to have the ability to provide it on extra of our ships for company of all ages to take pleasure in. The prolonged partnership is a part of MSC Cruises’ broader technique to additional elevate their onboard immersive leisure applications and supply fastidiously crafted leisure for company of all tastes.”

Friends can participate in record-breaking actions all through the day and audition for a night present, the place finalists showcase their skills and compete to set a brand new world file.

All profitable contributors are verified by an official Guinness World Data adjudicator and obtain an official certificates.

Matteo Mancini, senior supervisor of household leisure at MSC Cruises, added: “Guinness World Data exemplifies the sort of profitable actions we provide on MSC Cruises’ ships, partaking your entire household. It’s heartwarming to see all ages come collectively to compete and play. On our ships, everybody could be a star, and Guinness World Data now shouldn’t be solely within the ebook or within the TV present however has change into an unmissable onboard stay expertise for all.”

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