AMSTERDAM, November 21 – Mews, a frontrunner in hospitality expertise, has introduced the acquisition of Atomize, the Swedish-headquartered Income Administration Software program (RMS) supplier.
Atomize offers a next-generation income administration platform that permits real-time worth optimization, unlocking large income alternatives for resorts world wide.
Richard Valtr, Founding father of Mews, mentioned, “In an business the place bookings can occur at any time, making knowledgeable selections in real-time is essential. Conventional income administration programs typically lead to hoteliers resorting to blanket worth modifications. This is the reason we’re so excited to deliver Atomize onboard to equip our clients with predictive insights and market knowledge, empowering them to maximise income.”
Based in 2016 by Leif Jägerbrand, Atomize is designed for forward-thinking hoteliers, remodeling advanced market knowledge into actionable insights, providing optimum pricing in actual time, as much as two years into the longer term, whereas minimizing handbook interventions. Atomize has clients in over 50 international locations, throughout 5 continents. Its principal capabilities embrace:
- Actual-time dynamic pricing: Powered by sensible algorithms, Atomize RMS constantly displays market demand, reserving patterns, competitor charges and extra to routinely alter room charges in actual time
- Granular room degree pricing: Accommodations can optimize charges right down to a person room kind (primarily based on market demand), visitor preferences and the perceived worth of every room kind, resulting in simpler income optimization
- Multi-property and group pricing capabilities: One centralized platform to allow constant income administration for multi-property chains and teams, whereas accounting for every property’s distinctive market situations
- Automation and human-control: Atomize combines subtle pricing algorithms with the flexibleness for hoteliers to information their pricing methods
Matt Welle, CEO of Mews, commented, “Atomize has been one in every of our key strategic companions since 2018 and collectively now we have helped lots of of shoppers to seamlessly handle each income and operations. Bringing the experience of the Atomize workforce and the world-class product into the fold is a large milestone for Mews as we proceed to remodel hospitality.”
Leif Jägerbrand, Founder and Chairman of the Board at Atomize, commented, “Turning into a part of the Mews household marks an thrilling new chapter for Atomize and the hospitality business at massive. With Mews’ world attain and dedication to innovation, we see large potential to deliver hoteliers a extra complete method to managing income and operations. By aligning our strengths, we’re higher positioned to assist hoteliers in delivering distinctive visitor experiences whereas boosting profitability. We imagine the way forward for lodge expertise lies in sensible, unified options, and this partnership brings us one step nearer to realizing that imaginative and prescient.”
“We couldn’t be extra enthusiastic about being a part of the Mews household,” mentioned Alexander Edström, CEO of Atomize. “With Atomize now a part of Mews, it marks an thrilling new chapter for your complete hospitality business as we unite our superior income administration expertise with Mews’ complete platform. This creates long-term prospects to innovate additional, deeper and quicker, setting new requirements for operational intelligence and income optimization. Collectively, we’re making a basis for the subsequent era of hoteliers to thrive, not simply in the present day, however in a quickly evolving business that calls for forward-thinking, scalable options.”
CEO at Kronen Lodge Group in Norway, Chris Pedersen added: “Atomize has been precisely what we wanted to maximise income and effectivity. Its real-time fee options enable us to reply immediately to shifting reserving patterns, serving to us enhance RevPAR by 35% for our whole group and saves us about ten hours per week per lodge, totaling fifty hours of time saved every week. With Mews and Atomize, we’re not solely staying agile in a dynamic market however are additionally making a seamless, high-value expertise for our company and a extra resilient operation for our workforce.”
