Mandarin Oriental Resort Group Unveils New International Technique

Mandarin Oriental Resort Group has revealed a brand new brand-led, guest-centric imaginative and prescient and technique for its subsequent ten years of accelerated development. The plan will construct on the energy of its twin Asian heritage to create distinctive luxurious hospitality experiences of the longer term.

Below the management of Group Chief Government Laurent Kleitman, now a 12 months in-role, the Group is concentrated on accelerating the event of its core proposition and investing in distinctive luxurious experiences for its visitors, with a deal with rising its resorts and capital metropolis portfolio in addition to increasing in key areas together with the Center East, Japan and North America whereas persevering with to develop in key capital cities throughout Europe. The Group’s ambition is to double its portfolio over the following ten years, whereas sustaining its unrivalled dedication to high quality and repair.

Group Chief Government Laurent Kleitman mentioned: “I’m delighted to have the ability to ship this new imaginative and prescient for Mandarin Oriental: ‘Followers of the Distinctive, Each Day, In all places’. It’s one that may energy the evolution of our visitor providing for the following ten years. Mandarin Oriental embodies the core tenets of tolerating luxurious within the fast-changing world of worldwide hospitality: legendary service, a relentless dedication to excellence, and a singular heritage mixed with a relentless innovation of the visitor expertise. We’re additionally excited to carry the world of Mandarin Oriental to extra of essentially the most lovely, inspiring, and vibrant locations the world over.”

“Luxurious has all the time been about creating desirability and memorable experiences. We treasure the preciousness of each second spent with us and can proceed to shock and delight folks at each alternative – from our visitors to our unbelievable colleagues, to our companions, to the communities the place we function.”

“We’ve got begun this new chapter by sharing the brand new technique with our 15,000 colleagues and our companions who’re central to the supply of the imaginative and prescient, and I’m delighted that they’ve responded so strongly.”

Defining our subsequent chapter, rooted in our twin Asian heritage

Mandarin Oriental’s heritage is what continues to propel the model ahead, because it reimagines and innovates the best requirements in luxurious hospitality. The Group is recognised all over the world as a pioneer of outstanding hospitality, and can proceed to attract on its distinctive twin heritage to distinguish its proposition to visitors: rooted within the swish fashion, mastery of craft, and an unrivalled service custom that originated at The Oriental, Bangkok nearly 150 years in the past, mixed with the elegant design, modernity, and pioneering spirit of The Mandarin, Hong Kong, which opened in 1963. It is a philosophy Kleitman has made clear will prolong to each Mandarin Oriental property all over the world, together with this 12 months’s openings in Muscat, Mayfair in London and Qianmen in Beijing which has introduced the Group’s portfolio to 41 accommodations worldwide.

Improve the visitor expertise

Mandarin Oriental will proceed to innovate its world-class proposition, placing the visitor expertise within the centre of all the pieces. A brand new app, as a result of be rolled out subsequent 12 months, is being designed to take away friction for visitors on their journey to their resort and all through their keep, whereas enhancing visitors’ privateness by permitting them discrete methods of staying in contact with the resort groups.

The Group recurrently receives awards for excellence, significantly for his or her culinary and wellness focus. Mandarin Oriental has extra Michelin stars than every other portfolio of its dimension, in addition to extra Forbes five-star awards for its holistic wellness choices.

Constructing on this success, Mandarin Oriental might be rolling out its legendary cake retailers to extra of its accommodations all over the world, offering a classy and chic patisserie providing that could be a distinctive expression of the model and an accessible touchpoint with it.

There may also be a brand new Wellness 2.0 idea that builds on 25 years of experience and innovation on this area. The provide will present an enhanced holistic service combining bodily, religious and medical parts of well being and well-being for visitors.

Accelerated Progress

Over the previous 12 months and underneath the management of Laurent Kleitman, the Group has introduced a sequence of outstanding growth tasks to its portfolio in a number of the most sought-after locations on the earth, which can introduce new and thrilling experiences to its visitors:

• A trio of distinctive boutique properties in Japan, strategically situated across the picturesque Seto Inland Sea in Setouchi which can honour the area’s exceptional traditions and historical past.
• The restoration and rebranding of the previous Gellert Resort – a grande dame in Budapest with its personal thermal baths.
• The creation of a singular villa expertise in Rome, housed in ten Nineteenth-century villas, surrounded by tranquil, lush, landscaped gardens, simply steps away from town’s main sights and archaeological websites.
• An opulent hideaway resort with personal residences situated on Bali’s southern coast on the picturesque Bukit peninsula
• A luxurious beachfront resort with branded residences on Mexico’s Riviera Maya, on the Yucatan Peninsula, meticulously designed to respect the variety of the atmosphere and replicate native tradition.

These additions are a part of the Group’s purpose to speed up the enlargement of its portfolio all over the world. Mandarin Oriental is relentlessly targeted on understanding and pre-empting the evolving wants of its visitors and UHNW travellers – bringing the Mandarin Oriental expertise to the place they’re, on the locations they love, with service that delights. It’s doubling down on key capitals the place the Group sees alternatives for a couple of resort – together with London, Beijing, Hong Kong and Dubai and additionally it is targeted on creating vacation spot hubs for visitors to discover areas with the Group akin to Zurich, Geneva and Luzern; Milan and Como and Abu Dhabi and Dubai.

In complete, Mandarin Oriental presently has 28 accommodations and resorts along with 18 residences in growth all over the world, many in key metropolis centre locations together with Athens, Rome, Budapest, Miami, Kuwait Metropolis, Cairo and Vienna. The Group can be enhancing its resorts portfolio in a number of the world’s most lovely and sought-after leisure locations, with introduced choices in Bali, Sardinia, Setouchi, Vietnam, Maldives, Mexico, Mallorca, Grand Cayman and Cortina.

The current opening of Mandarin Oriental Qianmen, Beijing in September 2024 marked the Group’s tenth property in Larger China, complementing the distinctive Mandarin Oriental Wangfujing in Beijing. It’s the first in an extended pipeline of developments together with Chengdu, Hangzhou and Nanjing.

All the new tasks, with extra to be introduced quickly, are proof of Mandarin Oriental’s continued dedication to investing in its core proposition in international locations the place it has already gained lifelong Followers and the place it plans to make new ones.

Purposeful operations rooted in communities

With each new Mandarin Oriental that opens, the Group is dedicated to creating constructive contributions to native communities. As a world luxurious model, Mandarin Oriental takes significantly its duty to protect, to care and be aware of its native impression, from revitalising native economies to supporting native artwork, tradition and craftsmanship.

The forthcoming resort in Mexico on the Riviera Maya will characteristic one other first as Bosco Sodi takes on the position as Artwork Curator and design guide for the property. His method, which embraces the Japanese Wabi Sabi philosophy that finds magnificence in imperfections and the indicators of age, merges with age-old Mayan traditions and up to date aesthetics. Sodi’s appointment is a part of the Group’s dedication to highlighting and championing native cultures wherever the accommodations function.

Because it continues on its journey of accelerated development, Mandarin Oriental will maintain evolving the methods it operates to make sure a extra harmonious expertise for our visitors, colleagues, companions, communities, and our planet. For colleagues this features a paid time without work, to be dedicated to volunteering and which has resulted in over 52,000 hours spent on given again to native communities in 2023 alone, a 150% improve over the prior 12 months.

Group Chief Government Laurent Kleitman mentioned, “Our technique for development will allow us to forge new and stronger partnerships, plan for the long-term, and make significant contributions to communities the place we are able to have the best impression – all important tenets of luxurious hospitality.

“Sustainable and enduring luxurious is about creating the time and area for essentially the most valuable experiences and relationships – with the world and with one another. Certainly, we imagine numerous views – mixed with an inclusive tradition and equitable alternatives – stimulate innovation, improve organisational agility and strengthen resilience to disruption. We’re proud that our workforce represents greater than 100 completely different nationalities. We intentionally foster a office the place all colleagues can freely specific themselves and their backgrounds. Taken collectively, this staff and this technique put Mandarin Oriental in an thrilling place to take a number one position within the luxurious resort trade within the years forward.”