Straightforward Camp has undergone an entire rebrand for 2025 to focus on the outside adventurous. Learn on to see some 2025 model highlights…
Based in 1997, Straightforward Camp goals to deal with the scarcity of easy-to-use outside merchandise by providing high quality at reasonably priced costs for younger individuals, younger households, and people with restricted tenting expertise.
The Scandinavian model has since advanced, constructing on an enviable repute for addressing shopper wants. Right this moment, the ever-changing market has seen Straightforward Camp widen its market attraction with gear designed for the brand new technology of adventurers in search of easy merchandise important to the enjoyment of the outside expertise.
Evolution features a sharper new emblem and stylised Straightforward Camp identify, the change to ‘Search the Journey’ because the tagline, and form-follows-function designs colored in line with the pure world, highlighting the Nordic outside heritage mirrored within the product names.
New From Straightforward Camp in 2025
5 new tent ranges and a car awning vary supply a tailor-made option to go well with a wide range of journey wants. These embody:
The EC Trek vary is ideal for outside pursuits that require smaller tents with deal with minimising weight and packed dimension. The efficiency and important options will attraction to trekkers, with extra specialised additions made for cyclists, together with the flexibility to lash to border for transportation. The vary provides 4 tents: Sarek 1 (header picture) and a couple of; Rondane 2 and three.
EC Go is right for extending the enjoyment of outside pursuits on the water, two wheels or on foot. The selection of easy configurations guarantee fashions are straightforward to pitch and supply all of the important options required for any evening off-the-beaten observe or on a campground. There’s a selection of ten tents and one tarp: Reindal 2 (pictured proper) and three; Hemsedal 2, 3 and 4; Setesdal 2,3 and 4; Lomsdal 3 and 4; Norddal Tarp 3x3m.
EC Glamp is designed for these outside adventurers who wish to convey traditional retro model to outside life. Comprising tipis, yurt and chalet fashions, the vary is ideal for campsite enjoyment with family and friends. Created to supply all options wanted for a snug base away from dwelling. 5 tents and one tarp embody: Otra Tipi; Rands Tipi; Vaulen Tipi; Orsa Cabin; Sandland Yurt, Totak Tarp 4m x 4m
EC Dwelling addresses the wants of adventurous households by means of massive, full-featured tents that present a fantastic base for longer journeys away. These confirmed fashions are straightforward to pitch and supply the consolation of spacious well-ventilated residing house with SleepTight bedrooms for a regenerative evening’s sleep. Base camp adventures profit from a selection of six tents, a utility tent and windscreen – Hamra 4 and 5; Skarvan 4;5 and 6; Sola 6; Vik Utility Tent, Huk Windscreen.
EC Enterprise provides choices for outside adventures like motorcycle touring, cycle tenting and others requiring compact, easy to pitch tents with standing top. Options embody many usually present in bigger lively household tents. Weight and packed dimension might be minimised by leaving out the residing space groundsheet. Six tent choices embody: Hidra 4 and 5; Kinn 4 and 5; Leka Twin 6 and eight
EC Touring provides residing house to campervans and SUVs. They meet the calls for for straightforward to erect, light-weight and low packed dimension car awnings with choices to make use of for the prolonged keep, touring and weekend adventures. Take a look at awnings and canopies, plus versatile canopies for day shelters – Krossbu; Krossbu Mini; Utne; Eidfjord; Reine (elective internal out there); Voss Cover, Lom Tri Cover, Stryn Cover.
The place to subsequent?
