ARLINGTON, Virginia—Knowland reported that whereas Philadelphia led within the prime 25 markets, Louisville, Kentucky, doubled year-over-year (YOY) occasion quantity progress, hitting 94.9 p.c. That is the fifth month Louisville has ranked within the prime 5 secondary markets this 12 months. This information is sourced from Knowland’s gross sales intelligence platform and designed to assist hoteliers shield and develop their income base.
Louisville had a median of 4,935 sq. ft used and 119 attendees for conferences and occasions. By comparability, Philadelphia, the highest 25 market chief in July, averaged 3,066 sq. ft and 117 attendees. Additionally notable is the general progress in secondary markets, with a median of 6.9 p.c, in comparison with the highest 25 markets’ common of three.6 p.c.
- Main prime 25 markets by YOY progress in occasion quantity—Philadelphia topped the record with 27.7 p.c occasion quantity progress in July, pushed by a Nationwide Schooling Affiliation (NEA) occasion and lots of state-level schooling associations on this class.
- Philadelphia, Pennsylvania (up 27.7 p.c): Nationwide affiliation, charity/non-profit/social companies, state affiliation, schooling, and non secular.
- Denver, Colorado (up 27.2 p.c): Expertise, nationwide affiliation, charity/non-profit/social companies, coaching/schooling, and healthcare.
- Las Vegas, Nevada (up 26.5 p.c): Sports activities leisure, nationwide affiliation, schooling, leisure/media, and wedding ceremony.
- Nashville, Tennessee (up 12.8 p.c): Expertise, nationwide affiliation, healthcare, manufacturing, and reunion.
- Phoenix, Arizona (up 12.8 p.c): Nationwide affiliation, coaching/schooling, healthcare, sports activities leisure, and know-how.
- Prime 5 secondary markets by YOY progress in occasion quantity—Louisville, Kentucky, led in secondary markets, with occasion bookings rising 94.9 p.c and nationwide affiliation conferences because the main trade driver. The 5 high-growth secondary markets and prime industries had been:
- Louisville, Kentucky (94.9 p.c)—Nationwide affiliation
- Lexington, Kentucky (48.5 p.c)—Schooling
- Sacramento, California (46.2 p.c)—Schooling
- Madison, Wisconsin (42.1 p.c)—Nationwide affiliation
- Charlotte, North Carolina (41.1 p.c)—Reunion
