NEW YORK—Loews Accommodations & Co debuted its Free Spirited by Loews Accommodations program. Free Spirited by Loews Accommodations will present lodge bar programming for individuals who select to imbibe much less or by no means. The model creates environments designed to accommodate visitors of all ages, talents, and existence. With this program, Loews Accommodations will showcase its on-site mixology by crafting libations specializing in regionally sourced substances and completely different taste mixtures.
“At Loews Accommodations, we acknowledge that our visitors have various preferences relating to beverage selections, and we’re devoted to offering an inclusive and elevated expertise for all,” mentioned Mark Weiss, senior vp meals and beverage at Loews Accommodations & Co. “Free Spirited by Loews Accommodations underscores our dedication to innovation and guest-centricity, and we’re wanting ahead to showcasing our properties’ mixology groups and their experience.”
Past the bar, Free Spirited by Loews Accommodations will combine into catering and occasion planning, providing a choice of non-alcoholic drinks like their alcoholic counterparts. Furthermore, this program will probably be infused into brand-wide programming all year long, such because the model’s annual Summerfest, additional fulfilling the holistic strategy to desire lodging.
Beverage picks will differ at every property, reflecting the supply of native suppliers, fashionable flavors within the area, and the creativity of the mixologists. Company can count on choices throughout the model portfolio.
As an added touchpoint, Loews Accommodations has built-in these specialty libations into its commonplace cocktail menus, with every drink marked by an icon denoting its low or no ABV content material. This strategy ensures that people in search of alternate options to conventional alcoholic drinks have entry to a variety of choices whereas offering full transparency and readability. By incorporating these indicators straight onto the menus, Loews Accommodations ensures all drinks are crafted with the identical consideration and care.
