iSeatz, a number one supplier of journey loyalty expertise, has launched its fifth annual State of Loyalty: Hospitality Rewards Report. The report gives a complete overview of the varied and dynamic panorama of resorts, on line casino resorts, and trip membership manufacturers, every with a singular portfolio of rewards and approaches to how their loyalty program members can earn and redeem factors.
What the analyzed resorts all have in frequent this yr, in accordance with the State of Loyalty: 2024 Hospitality Rewards Report, is that they’re increasing the alternatives out there to their loyalty members. Within the mixture, reward portfolios grew throughout practically all classes in comparison with 2023, possible in response to elevated competitors and hospitality manufacturers’ need to develop direct bookings and seize a better share of vacationers’ wallets.
Some reward classes expanded greater than others, together with wellness, reflecting resorts’ need to maintain members engaged and spending when on property. There was additionally a notable uptick in sustainability-related rewards and incomes and redemption alternatives with trip rental companions.
Surge in Sustainability-Associated Rewards
This yr, 27% of the resorts and hospitality teams within the evaluation provided loyalty-integrated sustainability initiatives, in comparison with simply 14% in 2023. Many of the sustainability redemption choices targeted on permitting members to donate factors to sustainability-related organizations or causes, whereas the comparatively fewer incomes choices rewarded company with factors for eco-friendly actions throughout their keep, like declining housekeeping to save lots of water.
“Hospitality loyalty applications are the best car for delivering worth to company and members and signaling that resort manufacturers are in sync with their priorities,” says Andy Hermo, Chief Working Officer of iSeatz. “The continued development amongst sustainability-related rewards displays vacationers’ growing consciousness of the ecological influence of their journey decisions.”
Trip Leases, Inns Take pleasure in Cross-brand Loyalty Integration
The report’s different key discovering was that many main resort manufacturers considerably expanded their incomes and redemption alternatives throughout completely different manufacturers of their portfolios or with strategic companions, particularly their trip rental divisions or partnerships. One-third (33%) of the resorts within the evaluation permit loyalty members to earn factors when staying at trip rental properties this yr. An analogous share (27%) permit members to redeem factors earned with the resort model for a keep at a trip rental property or a trip membership beneath their company banner or with a trip rental accomplice. Solely 20% of resorts allowed both of those sorts of earn or burn alternatives in our 2023 evaluation.
This pattern seems designed to spice up cross-brand engagement whereas increasing the selection out there to loyalty members, each of which will be key benefits in a crowded and aggressive hospitality market.
Different vital findings from the 2024 evaluation embody:
- 68% of resorts and hospitality teams present incomes alternatives for eating, up from 55% in 2023.
- 45% now permit members to redeem factors for stay occasions, up from 32% in 2023.
- 67% of resort manufacturers permit members to earn and redeem factors for wellness actions, up from 47% final yr.
“As we present in our not too long ago launched 2024 Credit score Card Rewards report, the pattern towards creating extra choices for loyalty program members is broad-based and accelerating,” continued Hermo. “We expect this can be a strong technique for hospitality manufacturers, and we anticipate it to proceed.”
For extra details about the State of Loyalty: 2024 Hospitality Rewards Report or to rearrange an interview with iSeatz, please contact public_relations@iseatz.com.
