The worldwide music tourism market is about to develop at a CAGR of 8.5% till 2032 to $13.8 billion, as per the newest analysis examine. That is fueled by the meteoric rise in demand for reside occasions post-pandemic, coupled with the rise in music festivals all over the world.
In keeping with conservative estimates, Taylor Swift’s Eras tour alone added $208 million in resort bookings income within the U.S. in 2023 giving a lift to the resort business on the again of direct bookings, on-line resort reserving engines, on-line journey businesses (OTAs), and many others.
Equally, the international sports activities hospitality market is about to develop to a dimension of $ 79.1 billion in 2032 at a CAGR of 20.8%. The information fairly clearly reveals that there’s a gold mine ready to be capitalized on by the hospitality business in terms of leveraging music festivals, concert events, and sports activities occasions.
The good factor to do for a resort proprietor can be to make sure that one has methods and techniques in place to assist them leverage the world of music and sports activities tourism. Listed below are 5 such methods that will assist a hotelier to take advantage of such occasions and drive up direct bookings:
1) Custom-made Promotional Packages
Customization is vital to significant engagement in in the present day’s on-line world. This holds true for accommodations and resort reserving engines as effectively. A terrific thought for a personalized promotional bundle is to have the friends current the tickets to the live performance or sports activities occasion they are going to be attending and supply particular charges for a similar. This can be a fast and simple solution to incentivize your friends to make a direct reserving.
2) Search Engine Advertising and marketing (SEM)
As a hotelier, having robust visibility on search engines like google and yahoo within the type of Google listings, opinions administration, reside charges, and many others. is of the utmost significance. In keeping with analysis, 72% of cellular bookings occur inside 48 hours of Google searches. This goes to point out how totally vital it’s to have your search engine advertising and marketing in place to drive bookings.
3) Dynamic Pricing
When Taylor Swift took her Eras tour to Europe, the common resort charges went up by 44% in comparison with the charges earlier than Taylor arrived. This reveals the significance of getting dynamic pricing constructed right into a hotelier’s system both on the direct reserving channel or by way of a reserving engine integration. A pricing system that responds to a spike in demand is important for a scorching proprietor to profit from the elevated demand.
4) Collaborations and Partnerships
Taking a leaf off of the personalized promotional packages, one other method of standing out for a resort proprietor is to collaborate with the organizers of the occasion to land an unique bookings deal thereby directing all of the demand to your properties. Nonetheless, in such conditions, it turns into much more vital for resort managers to have a strong reserving engine in place that may deal with a sudden enhance in bookings.
5) Occasion-Based mostly Add-Ons
If a hotelier shouldn’t be in a position to lock in an unique reserving cope with the occasion organizers, right here is another technique you need to use to reinforce your friends’ expertise. Add-ons. Offering a shuttle service to and from the venue solely in your friends; and creating itineraries in your friends across the occasion that they’ll observe can go an extended solution to bettering your friends’ expertise.
Right here’s a helpful guidelines for hoteliers who wish to capitalize on the growth of concert events, sports activities occasions, and music festivals:
Reserving Engines: A Hotelier’s Jack of All Trades
“When there’s a gold rush, promote shovels” is an outdated saying on the earth of prudent businessmen. For hoteliers, the gold rush is the staggering growth within the international music and sports activities tourism market. The shovel, on this gold rush, is the technique and system {that a} hotelier places in place to handle the rise in demand.
A resort reserving engine is a hotelier’s greatest buddy in such a state of affairs. A reserving engine that may create personalized promotional packages, assist with search engine advertising and marketing, present dynamic pricing, create worth add-ons, and handle excessive demand.
Enter SwiftBook by STAAH, which is an all-in-one reserving engine for accommodations that has the entire above options and extra. Right here’s a fast take a look at the best-in-class options that SwiftBook provides:
If you’re a hotelier and need to make the most of the growth in international sports activities and music tourism then e book a demo for SwiftBook now and watch your direct bookings undergo the ceiling.
Leveraging Concert events, Sports activities Occasions, and Music Festivals for Direct Bookings was final modified: July third, 2024 by
