U.S. Open Serves Up Progress for New York Occasions Business Growing Yr-over-Yr Quantity by 30.2 p.c in August
Knowland reported that New York ranked second among the many prime 25 markets, with over 30 p.c year-over-year (YoY) assembly quantity development pushed primarily by sports activities tourism for August. Las Vegas ranked first with 36 p.c YoY development. This information is sourced from Knowland’s gross sales intelligence platform designed to assist hoteliers defend and develop their income base.
Whereas Las Vegas headed the highest 25 markets record, the U.S. Open bolstered New York occasion enterprise considerably. New York additionally hosted a number of occasions for the Badminton World Federation, a number one hospitality occasion planning firm creating high-end genuine, and distinctive restaurant and cocktail bar experiences, probably related to U.S. Open leisure, in addition to the Nationwide Medical Affiliation.
- Main prime 25 markets by YoY development in occasion quantity– Las Vegas topped the record with 36 p.c occasion quantity development in August, averaging 5,736 sq. toes and 234 attendees, pushed by regular summer season occasions comparable to weddings and sports activities leisure. This was the seventh consecutive month Las Vegas made the highest 5 markets record with double-digit development. Nevertheless, the larger story is New York. That is the first time since April 2024 that New York has made it onto the record of prime 5 development markets. Under is extra perception into the very best business drivers for these markets. For the highest 25 markets, the common house used was 3,435 sq. ft., and the common attendee depend was 124.
-
- Las Vegas (+36.0 p.c): Expertise, Wedding ceremony, Nationwide Affiliation, Journey, Leisure/Media.
- New York (+30.2 p.c): Nationwide Affiliation/Sports activities Leisure, Journey, Monetary/Banking, Expertise, Consulting.
- Tampa-St. Petersburg, Fla. (+16.2 p.c): Non secular, Nationwide Affiliation, HealthCare, Wedding ceremony, Consulting.
- Oahu Island, Hawaii (+14.9 p.c): Wedding ceremony, Retail/On-line Retailer, Journey, Leisure/Media, Consulting.
- Anaheim-Santa Ana, Calif. (+11.9 p.c): Wedding ceremony, Schooling, Monetary/Banking, Expertise, Coaching/Schooling.
- High 5 secondary markets by YoY development in occasion quantity – Louisville, Ky. led in secondary markets, with quantity rising 104.6 p.c and Nationwide Affiliation conferences as the main business driver. For secondary markets, the common house used was 3,084 sq. ft., and the common attendee depend was 115. The 5 high-growth secondary markets and prime industries had been:
-
- Louisville, Ky. (104.6 p.c) – Nationwide Affiliation
- Colorado Springs, Colo. (57.5 p.c) – Monetary/Banking
- Madison, Wis. (56.7 p.c) – Wedding ceremony
- Norfolk-Virginia Seaside, Va. (45.0 p.c) – Schooling
- Texas East (43.6 p.c) – Publishing
Concerning the Knowledge: This information is supplied to assist hoteliers nonetheless constructing momentum achieve perception into the highest places chosen by at present’s assembly planners. This details about the main business drivers offers a transparent image of these teams which can be returning to the assembly and occasion house. Insights introduced outcome from the evaluation of conferences and occasions information acquired by Knowland information assortment and aggregation strategies, together with subject reporting and automated strategies of buyer and non-customer information assortment in main, secondary, and tertiary markets, in addition to its massive historic database.
