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Blind Tiger, a Lark Motels property in Burlington, Vermont (picture by Matt Kisiday)
Lark Motels has introduced a three way partnership with Life Home, a contextual resort model and operator. The three way partnership, working below the title Lark Hospitality LLC or just Lark, will embody all present Lark Motels and Life Home-branded accommodations.
The collaboration will end in a mixed portfolio of virtually 100 unbiased properties, together with areas throughout the continental United States, Hawaii, and Mexico. The portfolio may even embody 33 eating places and bars.
The enterprise might be spearheaded by business leaders Rob Blood, the Founding father of Lark Motels, Peter Twachtman, the CEO of Lark Motels, and Marc Ghobriel, CEO of Life Home. Blood will function Chairman, Twachtman as CEO, and Ghobriel will lead the Life Home transition staff.
The three way partnership will double Lark’s footprint and develop the corporate’s centralized staff by incorporating key positions from Life Home. This strategic transfer will facilitate enhanced resort administration, day by day operations, hiring, know-how, and advertising providers designed to optimize proprietor money movement.
Below the brand new entity, almost $1 billion in belongings might be managed, with lodging represented in 27 states. The three way partnership may even oversee over 3,000 complete keys, make use of almost 1,500 employees throughout peak season, and handle annual income exceeding $150 million.
Rob Blood, founding father of Lark Motels, expressed pleasure in regards to the partnership, noting that Life Home has impressed Lark Motels to reevaluate its firm id and worth proposition to stakeholders. He appears to be like ahead to combining the most effective practices of each corporations to boost providers for company, traders, resort homeowners, and groups.
Marc Ghobriel, CEO of Life Home, additionally highlighted the complementary strengths of Life Home and Lark, each geographically and operationally. He expressed eagerness to boost visitor experiences additional and to proceed constructing a robust portfolio of manufacturers throughout North America.
As one of many few remaining unbiased hospitality corporations, Lark plans to concentrate on creating its manufacturers, together with Lark Motels, Bluebird by Lark, Blind Tiger, AWOL, and Lark Unbiased, in addition to the Life Home model. The corporate plans to proceed leveraging its strong loyalty program to ship distinctive visitor experiences and precious direct income for resort homeowners.
