Knowland Launches Consumer-Centered Navigation Infrastructure





technology

ARLINGTON, Virginia—Knowland introduced the launch of a user-friendly navigation infrastructure inside its platform. This replace provides clients an intuitive strategy to entry options and performance. The horizontal navigation bar, with clear icons and descriptions, lets customers entry actionable insights and drive gross sales efficiency.

The enhancements to the navigation infrastructure symbolize a step ahead in Knowland’s ongoing dedication to supply person experiences. This launch previews the up to date person platform at the moment in improvement, which is able to ship effectivity and worth to Knowland customers.

  • Consumer Expertise and Discoverability—The horizontal navigation bar presents a transparent and predictable format for customers to search out the data they want. By displaying menu objects by intelligence class, together with accounts and occasions, competitors, and markets, Knowland lets customers discover completely different options and functionalities.
  • Effectivity and Productiveness—Customers can entry incessantly used features, resulting in process completion, gross sales workflows, and decision-making to drive gross sales efficiency. The navigation tailor-made to the person’s subscription stage contributes to a optimistic person expertise.
  • Total Efficiency Metrics—The preferred menu objects are extra outstanding with clear visible icons and descriptions. This results in larger engagement with the platform’s suite and total platform retention. Entry to account information interprets to gross sales enchancment charges and a aggressive outlook within the group enterprise panorama.

Jeff Bzdawka, CEO of Knowland, stated, “Because the resort gross sales fashions proceed to evolve, resort gross sales sources have broader market obligations and, because of this, much less time to actively prospect. This new navigation is a direct response to those challenges. It’s about empowering our customers to concentrate on what issues most: constructing relationships and driving income. By rapidly delivering the suitable data to their fingertips, we free them up for extra productive promoting time.”



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