ARLINGTON, Virginia—Knowland launched Knowland Choose, a brand new product for motels with restricted assembly area. Knowland Choose subscribers will obtain an inventory of goal accounts for upcoming want intervals on to the vendor’s inbox. It supplies a low-cost choice to assist optimize sources, save time, and enhance efficiency whereas making certain a circulate of certified native prospects.
Figuring out energetic accounts in a selected market may be traumatic and time-consuming for gross sales groups, particularly for smaller motels with smaller workers. It may be troublesome to decipher which accounts greatest match a property, and gross sales workers can turn out to be overwhelmed as they conduct each gross sales and operations duties. Knowland Choose simplifies prospecting for certified accounts utilizing automated emails and alerts.
Pushed by buyer requests for stronger group gross sales instruments in select-service motels, Knowland developed and piloted an answer with lodge teams to have efficient supply of actionable prospects. The final market launch is scheduled for later this summer season.
- Knowland Choose permits gross sales personnel to prospect at scale with effectivity and efficiency. Alerts present account intelligence to foster prospecting automation by permitting operators to seize extra enterprise in a aggressive market.
- An account abstract particulars reserving behaviors, together with how that account could have booked in a market or with a model or how energetic it’s in particular months, that includes an indicator for multi-day occasions. Every recognized account features a hyperlink to extra particulars inside Knowland Choose, together with Account Abstract, Market Abstract, Prime 3 Markets, Prime Manufacturers Booked, and Energetic Occasion Months.
- Operators obtain an emailed report of as much as 250 accounts that had smaller occasion bookings, reflecting knowledge the quarter forward from the 12 months earlier than. Account intelligence and prospecting automation give sellers all the pieces they should reap the benefits of reserving window lead time.
- A weekly New Account Alert helps leaders preserve up to date on new and rising enterprise of their market and identifies accounts that haven’t visited their sub-market in 5 or extra years. The emailed report is delivered weekly and highlights new exercise in a chosen submarket.
Jeff Bzdawka, CEO, Knowland, mentioned, “Knowland Choose empowers restricted service motels, hardest hit by the latest journey slowdown, with automated prospecting. It streamlines prospecting for the section’s numerous lodge groups by straight delivering certified accounts and contacts to the vendor’s inbox, boosting productiveness and group enterprise progress. Importantly, Knowland Choose expands our suite of platform choices to offer priceless gross sales intelligence options for all lodge sizes and chain scales in a portfolio. And with its accessible worth level, it lowers the barrier to entry for automated prospecting at scale and helps motels unlock a transparent return on funding.”
