ARLINGTON, Virginia—Knowland and Amadeus offered the metrics from the businesses’ Hospitality Group and Enterprise Efficiency Index. The fourth quarter of 2023 demonstrated that group enterprise in 10 of the highest U.S. markets has recovered 110 p.c in comparison with the identical time in 2019. Group bookings are calculated utilizing occupancy and common each day charge (ADR).
The Index combines occasion information from Knowland with resort reserving information from Amadeus’ Demand360+ to offer particular person and combination views of the important thing drivers of resort efficiency and is up to date quarterly. This autumn information exhibits that the highest 20 markets have reached one hundred pc of 2019 and 10 of these have reached 110 p.c or extra, together with:
- Las Vegas 144.1 p.c
- Phoenix 123.9 p.c
- San Diego 122.5 p.c
- Tampa 121.3 p.c
- Boston 120.3 p.c
- Austin 116.6 p.c
- Miami 115.4 p.c
- San Antonio 112.0 p.c
- Seattle 110.9 p.c
- Los Angeles 110.0 p.c
Through the use of information from the Knowland platform and gross sales and catering options like Amadeus’ Delphi, hoteliers can develop data-driven methods for group gross sales and handle all the course of from result in occasion execution.
Key insights from the Index are as follows:
- Group enterprise was up throughout key metrics: This autumn group enterprise achieved a 110 p.c well being index by consuming 95.5 p.c of the group rooms bought in 2019 and growing the typical charge by 14.8 p.c. General development in 2023 was 103 p.c, with 92.5 p.c of group rooms bought in 2019, growing the typical charge by 11.7 p.c.
- The amount of smaller teams gives stability: The conferences and occasion enterprise recovered to 91.9 p.c in This autumn as in comparison with [2019], with an end-of-year restoration at 91.2 p.c. As we speak, 70.0 p.c of occasions have 200 attendees or much less, and notably, smaller conferences of lower than 25 attendees have skilled probably the most development, with a 19 p.c improve since 2019.
- Company teams proceed to drive assembly and occasion quantity: The bigger proportion of occasions within the company phase bodes properly for enterprise journey. In 2023, company phase occasions made up a bigger share than in prior years. In This autumn 2023, 63.9 p.c of occasion days had been company. For the complete 12 months of 2023, that was 58.4 p.c in comparison with 2019 at 57.3 p.c.
- The negotiated charge index strengthened in This autumn, exceeding all prior quarters in 2023: The negotiated index achieved a 90.2 p.c well being index by consuming 84.0 p.c of the negotiated rooms bought in 2019 and growing the typical charge by 7.3 p.c.
- Segments normalize throughout the board: The general well being index for This autumn is 94.5 p.c, with group, negotiated, and occasions stabilizing at 90.0 p.c or extra in comparison with 2019.
The aggregated index for the 2023 end-of-year achieves 91.2 p.c total well being in comparison with 2019 throughout all segments. Beginning Q1 2024, the Index will shift to a year-over-year comparability. The Index helps hoteliers establish high drivers of group enterprise and assess the trade “well being.” It presents filters for occasion market segments and reserving industries, empowering hoteliers, DMOs, and CVBs to adapt methods successfully.
