Journey statistics: Information and studies for motels

What are journey statistics?

Journey statistics discuss with knowledge and knowledge associated to varied features of the journey trade, reminiscent of journey developments, traveller behaviour, tourism spending, lodging metrics, and extra.

These statistics present precious insights into the present state of the trade and assist inform future methods for hoteliers and lodging suppliers.

Journey stats would possibly embody journey quantity, well-liked locations, journey spending, occupancy charges and different lodging knowledge, transport stats, traveller demographics and motivations, and different insights reminiscent of developments round sustainable journey.

Hoteliers can use statistics to know their friends higher, forecast demand, create gives based mostly on present developments, and optimise their pricing and income methods.

This weblog will take you thru a few of the main journey statistics and knowledge that try to be specializing in for 2024 and past.

Journey statistics in 2024

The outlook for subsequent 12 months is a promising one for journey. Projected statistics present that the trade will proceed its restoration from the COVID-19 period and different financial elements.

Some highlights embody:

• Air journey passengers are anticipated to succeed in 9.4 billion, surpassing pre-pandemic ranges.
• Inbound and outbound journey is predicted to develop 25% year-on-year.
• 57% of travellers plan to journey extra than they did within the earlier 12 months.
• The center and higher class in China and India are set to growth in coming years, offering a lift to worldwide journey.
• Lodge charges are anticipated to rise globally in 2024, with will increase of as much as 13% in some cities.

Now let’s have a look at some present journey statistics in additional element.

Statistics about journey demographics

Statistics about journey demographics could be notably helpful in your lodge, because it means that you can goal your advertising and marketing extra successfully, plan your gives, and put together satisfying visitor experiences – all within the mission of maximising your fame and revenue.

Whether or not your lodge caters to younger travellers, solo travellers, or households, there are at all times insightful stats to concentrate to.

Solo journey statistics

Solo journey is rising in popularity on a regular basis, because it permits for flexibility and affordability.

Listed here are probably the most fascinating statistics about solo travellers:

• Europe is a high vacation spot for solo travellers with 30% planning to go to on their subsequent journey.
• 60% of solo travellers take journeys that final two weeks or extra.
• Solely 20% of solo travellers select to journey and keep within the luxurious section.
• 75% of solo travellers are fascinated with each home and worldwide journey.
• Round 60% of solo travellers say they journey alone as a result of they ‘don’t wish to wait on others.’

Millennials journey statistics

Millennials are avid travellers, being in between their late 20s to early 40s. This often means they’ve established themselves and have an earnings that enables them to take journeys extra usually.

Listed here are some stats chances are you’ll discover helpful:

Gen Z journey statistics

Gen Z are youthful, being of their teenage years and early 20s, however those that journey are extraordinarily savvy and aware.

Right here’s an inventory of essential Gen Z journey statistics:

• 3-in-4 Gen Z travellers have deserted a reserving due to a foul on-line expertise.
• Gen Z depend on evaluations greater than every other era – however are additionally the least prone to depart a evaluation.
• 65% rank journey and seeing the world because the most essential means to spend their cash.
• Greater than half of Gen Z adults are thought-about frequent travellers, that means they take at the very least three leisure journeys.
• 52% of frequent Gen Z travellers stated they’ll go to a nationwide park within the subsequent 12 months, whereas one other 55% plan to go to a theme park.

Household journey statistics

Household holidays are a staple of society, and lots of motels and resorts in well-liked locations cater explicitly to households. Usually, journey intent for households is increased now than in earlier years, as a rebound happens.

However what do the statistics say about household journey?

• 85% of fogeys are very prone to journey with their youngsters within the subsequent 12 months.
• 67% of households say that they now examine cancellation insurance policies when making journey preparations and 47% say they now purchase journey insurance coverage.
• 76% state that their youngsters are the primary inspiration for taking a visit.
• Household journey makes up 30% of worldwide outbound tourism journeys.
• The common household spends $3,835 per 12 months on journey.

Feminine journey statistics

Feminine travellers are an enormous market – females journey solo, journey collectively, and are largely chargeable for planning the journeys that they take with their companions or households.

Hoteliers can be within the following statistics on feminine travellers:

Pet journey statistics

Whereas pet journey could be divisive – not all travellers wish to share their lodging with furry buddies – it’s changing into more and more widespread. Many lodging now undertake pet-friendly insurance policies.

Listed here are a few of the newest pet journey statistics:

Flip statistics into income in your lodge

To behave strategically on the information you gather, you want a lodge platform like SiteMinder to supply subtle reserving, income, and administration capabilities.

Study extra

Journey knowledge from all over the world

Journey knowledge could be much more useful when it drills into specific markets. Relying on which markets your lodge generally attracts, you should utilize country-based knowledge to arrange extra personalised gives.

Listed here are some stats from nations that journey probably the most or are well-liked journey locations.

US journey statistics

The US is each an enormous vacation spot for travellers to go to and a nation that travels to different locations in massive numbers. Listed here are just a few statistics we expect it is best to know:

• 29% of travellers from the US checklist their most well-liked analysis technique as Google.
• 30% of US travellers discover Fb helpful when looking for lodging choices.
• The US tourism sector is price nearly $8 billion.
• Inbound journey quantity to the US is predicted to develop by 18% subsequent 12 months.
• Virtually 40% of US travellers plan to improve their flight to enterprise or first-class within the subsequent 12 months.

UK tourism statistics

The UK is definitely a vacationer hotspot, each domestically and for worldwide guests.

Right here’s what knowledge to remain on high of:

• 86% of UK travellers suppose the trade is common or behind in the case of tech adoption.
• 22% of UK friends plan to spend a while engaged on their subsequent journey.
• Outbound journey quantity will attain 86.9 million in 2024, surpassing a earlier excessive in 2019.
• Greater than 35 million arrivals got here to the UK this 12 months.
• 57% of UK friends nonetheless choose a guide check-in that enables them to interact with workers.

France tourism statistics

Ever a busy hub for journey, France tourism is never not booming.

Listed here are the tourism statistics that stand out:

• Whereas OTAs are the popular technique of reserving for 27% of French travellers, this desire is rather a lot increased amongst its worldwide supply markets with China main the pack at 55%, 37% for the UK and 34% for Germany.
• 23% of French friends can be seeking to e-book an extended keep on their subsequent journey.
• 30% of French friends will spend most or a substantial quantity of their time at their lodging.
• Greater than 90 million travellers visited France this 12 months.
• The variety of worldwide vacationers to France is predicted to develop by 32 million between 2024-2028.

Italy tourism statistics

Italy is among the hottest locations on this planet, with wealthy historical past, tradition, and delicacies.

Listed here are one of the best stats about Italian tourism and about Italian travellers:

• 78% of Italian travellers are planning to journey extra or way more within the subsequent 12 months.
• 31% can even make their subsequent journey an extended one.
• 42% of Italian travellers will e-book their journey by way of an on-line journey agent.
• Italy is the third most visited nation in Europe, with greater than 65 million arrivals annually.
• France is the largest supply marketplace for Italian tourism.

Thailand tourism statistics

Thailand is an unique, lovely, and inexpensive journey for a lot of travellers, with loads of curiosity within the seashores and occasion life-style.
Listed here are some fascinating Thailand tourism statistics:

• 23% of Thai travellers select an enormous chain/resort, making this their hottest lodging sort.
• 42% of Thai friends are ‘very supportive’ of their private knowledge getting used to higher their keep.
• Vacationers spend a mean of 167 USD per day in Thailand.
• Thailand is the eighth hottest vacation spot on this planet for journey.
• The common size of keep in Thailand is 9 days.

Enterprise journey statistics

Previous to COVID-19 enterprise journey was a booming trade unto itself, with some motels working nearly completely for company friends. It’s now beginning to make a restoration and ought to be thought-about once more when hoteliers are forming their methods.

Listed here are some high enterprise journey statistics:

• 78% of enterprise journey is solo journey.
• 73% of enterprise travellers checklist flight delays as their principal concern when travelling.
• 54% of enterprise travellers would recognize real-time journey notifications.
• The enterprise journey sector will attain a price of US$829.5 billion inside the subsequent 5 years.
• Chinese language travellers high the charts for greatest spenders on enterprise journey.

Leisure journey statistics

Leisure journey is not possible to maintain down – it’s in our human DNA to discover the world and see new locations. Even when financial blips come alongside, the general trajectory of the sector is at all times one in all progress.

Listed here are some world leisure journey stats to concentrate on:

• 26% of worldwide travellers start their analysis on a search engine like Google, making it an essential focus for hoteliers.
• 87% of lodge friends are keen to spend cash past the price of their room.
• 52% credit score workers as the primary purpose they’d return to the identical lodging.
• 53% of respondents checklist ‘a simple, safe reserving and cost course of’ as a high three precedence
• Solely 14% say their chosen property is ‘merely a spot to sleep’

Tourism and journey studies

Journey and tourism studies present complete evaluation of assorted features of the journey and lodge trade, offering precious insights into developments, traveller behaviour, and financial impacts. These studies are often compiled by authorities organisations, trade associations, analysis companies, consulting firms, and different suppliers that work inside or to assist the trade.

Lodges can use these studies to realize, generally unique, insights into the market, visitor knowledge, and financial situations. This may be extraordinarily helpful in understanding what method the lodge takes to gross sales, advertising and marketing, income administration, and visitor expertise.

Listed here are a few examples which are launched yearly which your lodge will achieve loads of worth from.

Altering Traveller Report

SiteMinder’s Altering Traveller Report asks 10,000 travellers, throughout 12 international locations, 25 questions on their journey plans, preferences, and motivations.

It’s the most important accommodation-specific survey globally and gives your lodge evaluation into the responses by era, journey plans, family earnings, journey companions, work plans and most well-liked lodging varieties.

Study extra about it right here and obtain a free plan that will help you motion the information.

Lodge Reserving Developments

SiteMinder’s Lodge Reserving Developments analyses greater than 100 million reservations throughout 40,000 motels to find key reserving statistics.

It identifies developments like the most well-liked reserving channels, which websites produce probably the most income for motels, common traveller lead occasions, cancellation charges, size of keep, and extra.

The information could be seen on a country-by-country foundation and can also be backed by commentary from trade specialists.

Study extra in regards to the report right here.