Invergarry Lodge is a multi award-winning lodging and one of many final historic inns within the Scottish Highlands.
Unbiased and household owned, the lodge is steeped in character and is the proper location for these trying to discover the Scottish Highlands or just take a quiet getaway.
On prime of the extremely snug rooms, there’s additionally the brasserie and bar serving rustic highland meals and hearty vibes.
We not too long ago spoke to the proprietor, Nigel Robson, about his journey and the way SiteMinder’s platform has helped the property optimise the enterprise.
A brand new enterprise with robust foundations
Nigel got here to the operation of Invergarry Lodge with no prior lodge administration expertise, however that’s to not say he was unprepared.
“I truly used to work within the motor commerce for Michelin Tyres and had an thrilling profession within the motor business travelling a lot of Europe,” he defined.
“Sooner or later I made a decision I needed to do one thing for myself and regarded for my very own enterprise to purchase. I occurred to be driving by the Invergarry Lodge and seen it on the market. I had no expertise within the lodge business, nonetheless I knew all about buying, nice customer support, working groups of individuals and as a part of my job stayed in lots of motels.”
It solely took a couple of days for Nigel to take the leap and begin dwelling his dream. Now, the property is aided by SiteMinder’s platform to streamline on-line bookings, buyer communication, promotions, web site design, and extra.
“It’s straightforward to make use of and when you’re arrange, it’s a one-stop store,” Nigel mentioned.
Streamline your lodge’s operations with a single platform
SiteMinder’s sensible know-how offers you a single interface with which to regulate what you are promoting technique and income.
Easy options that ship highly effective outcomes
Invergarry Lodge is utilizing SiteMinder to help the administration of all of the essential elements of working a lodge.
This features a channel supervisor to automate room gross sales on third-party reserving websites, a direct reserving characteristic to maximise direct reservations and revenue, and a web site builder to create a ravishing, optimised web site for the model.
As well as, the property is utilising SiteMinder’s Insights characteristic. Insights give hoteliers important native market knowledge in real-time, making it straightforward to regulate pricing methods shortly to maximise income.
Final however not least, Invergarry Lodge has been utilizing the Visitor Engagement characteristic to enhance buyer relationships and communication.
Taking visitor interplay to a brand new degree
Nigel was involved in including Visitor Engagement to the combination for a selected purpose.
“I used to be in search of a extra proactive strategy to managing and speaking with visitors,” he mentioned.
Visitor Engagement is the proper answer for this, because it helps to automate and personalise visitor communications in addition to creating extra alternatives to upsell and increase income.
On prime of this, it will probably save a whole lot of time and trouble for each visitor and host, in keeping with Nigel
“It positively saves time on visitor check-in and it’s additionally nice for creating in-room directories with the QR code. We’ve been notably impressed by these two options as a result of it makes it simpler for us and the visitors discover it handy too.”
Everybody is aware of how vital it’s to eradicate pointless visitor friction and improve their expertise. SiteMinder’s Visitor Engagement let’s hoteliers talk and interact with visitors like true professionals, boosting income and fame within the course of.
Thanks, Nigel, in your suggestions and we want you the very best of luck sooner or later at Invergarry Lodge.
