Journey.com Group’s new report, Momentum 2025, anticipates the way forward for journey, specializing in technology-driven personalization, area of interest journey experiences, and immersive journeys. The report relies on a survey of over 6,000 vacationers from six Asia-Pacific markets.
A current report from Journey.com Group, “Momentum 2025: Journey’s Subsequent Large Traits,” uncovers the way forward for journey, spotlighting technology-driven personalization, area of interest journey experiences, and immersive journey journeys. This forward-looking report is knowledgeable by insights from over 6,000 vacationers throughout six Asia-Pacific markets.
The report outlines a number of key developments, beginning with experiential eating. Culinary tourism is on the rise, with the report displaying that 60% of Journey.com customers have been looking for food-related content material since early 2024. Meals festivals, resort eating, and avenue meals excursions have gotten high culinary experiences.
One other development recognized is the affect of media content material on journey selections. The research reveals that 70% of vacationers plan journeys impressed by what they’ve seen on display screen. In Malaysia, a staggering 91% of vacationers credit score media for shaping their journey plans.
Cruise tourism can also be projected to see important development in 2025, pushed by scenic sea views, contemporary ocean air, and an array of onboard experiences. In keeping with the report, vacationers worth onboard eating, all-inclusive packages, and stay exhibits and leisure.
Leisure-driven journey is ready to growth, with live shows and sports activities occasions changing into main journey motivators in 2025. Almost two-thirds (66%) of vacationers now plan to prepare journeys round stay occasions.
One other development is the affect of social media on journey selections. Viral journey content material on platforms like TikTok has influenced 45% of vacationers’ selections. Journey.com’s social-sharing Journey Moments journey platform is predicted to play a key function in fostering this community-driven exploration.
The report additionally identifies a number of rising micro-trends for 2025. These embody darkish sky stargazing, underwater resort stays, and the usage of AI in journey innovation. AI-powered instruments are predicted to revolutionize journey planning by providing hyper-personalized experiences.
The report concludes that the rise of AI-powered personalisation and sustainable journey will form the trade’s subsequent section. Vacationers are more and more prioritizing journeys that mirror their values, together with cultural preservation and environmental safety.
