IHG Resorts & Resorts Expands Garner Model with 4 Further Areas in Europe

IHG Resorts & Resorts (IHG) has introduced the growth of its Garner model with 4 new properties within the UK and Europe. The Garner model, launched in August 2023, gives mid-range resorts enticing to house owners and visitors as a consequence of their flexibility, affordability, and high-quality expertise.

As of the primary half of 2024, 76 Garner properties have been signed globally, with 58 areas destined for the European market. This progress signifies elevated demand for IHG’s enterprise platform, which supplies revenue-generating techniques, advertising, and loyalty applications to help efficiency, enhance efficiencies, and drive returns.

Willemijn Geels, Vice President, Growth, Europe, IHG Resorts & Resorts, said that Garner’s growth is because of house owners searching for stronger returns on investments and the flexibility to scale back pre-opening prices.

Two Garner resorts are set to open within the UK in 2024. The Garner Lodge Studying Centre, with 53 rooms, will likely be situated within the coronary heart of Studying, whereas the Garner Lodge Preston Samlesbury, that includes 80 visitor rooms, will likely be located close to the M6 motorway. Each resorts are being developed in partnership with Nilvip Resorts and KRO Hospitality.

The Garner model will even develop in Germany, Austria, and the Netherlands. An extended-term settlement with NOVUM Hospitality will see the conversion of greater than 50 resorts in Germany and the debut of Garner in Vienna, Austria with a 106-room resort, and in Maastricht within the Netherlands with a 165-room resort.

Garner will debut in Turkey with a 126-room property in Istanbul, slated to open in 2025. The resort will cater to transient vacationers and provide easy accessibility to the Worldwide Istanbul Airport.

Since its launch in 2023, Garner has quickly grown its world presence, with 79 properties signed in markets together with the US, UK, Germany, Japan, and Turkey, and 4 areas already open and welcoming visitors.