HSMAI Companions with Milestone Inc. and Dorothy Dowling to Launch EBook on Digital Advertising and marketing Traits for Hospitality Executives

The Hospitality Gross sales & Advertising and marketing Affiliation Worldwide (HSMAI) introduced the discharge of a brand new eBook, created in collaboration with Milestone Inc. and Dorothy Dowling, former chief advertising and marketing officer of Greatest Western Inns and particular advisor to the HSMAI Basis. Titled “High Digital Traits for Hospitality C-Suite to Future Proof Your Digital Footprint,” this eBook gives hospitality executives with essential insights into the newest digital advertising and marketing traits which might be poised to reshape the trade.

In an period the place the digital panorama is consistently evolving, it’s critical for hospitality leaders to remain knowledgeable and agile. This eBook addresses probably the most urgent challenges and alternatives introduced by developments in Synthetic Intelligence (AI) and the growing significance of personalization, wealthy media, and ancillary income streams.

Key Highlights Embrace:

• Evolution of the Hospitality Visitor Journey

• The Rise of AI Search and The way it Impacts Your Model

• Disruptor Referred to as Synthetic Intelligence

• Personalization Is the Future

• Stunning Designs to Ship Memorable Visitor Experiences

• Captivate Company with Wealthy Media

• Frictionless Group Bookings

• Unlocking Ancillary Income

• Metrics for Impactful Digital Experiences

• Case Research from Main Hospitality Firms

“The hospitality trade is at a pivotal second the place understanding and leveraging digital traits is not non-obligatory, however important for survival and progress,” mentioned Dorothy Dowling. “This eBook serves as a strategic information for hospitality leaders to not solely navigate but additionally capitalize on the digital shifts which might be redefining visitor experiences and enterprise operations.”

This eBook attracts from Milestone’s analysis and addresses probably the most burning questions posed by prospects and trade leaders. The first part covers key traits impacting hospitality and serves because the important guide for strategizing a digital roadmap. The second part discusses case research from market main manufacturers and corporations which might be placing these traits into apply and seeing continued, long-term success.

Click on right here to obtain the eBook. For extra data on HSMAI and its initiatives, please go to international.hsmai.org.