The model
Grupo Brisas is a group of one-of-a-kind resort lodge experiences developed and managed by the Brisas Group. Named after the well-known Las Brisas Acapulco, a mid-century gem that set the tone for jet-setting luxurious, every lodge within the assortment gives a novel sampling of genuine Mexican spirit. Households benefit from the energetic adventures in Las Brisas Huatulco, whereas savvy enterprise vacationers pause within the peace of Hacienda Jurica by Brisas. At every of the properties, the service is private and the hospitality is genuine.
The problem
The staff at Grupo Brisas aspired to offer personalised visitor experiences, each on and off property, however didn’t have the expertise to help their ambition. With out a sturdy, hospitality-focused CRM, they didn’t have entry to wealthy visitor profiles to leverage for advertising and marketing or to make sure an ideal lodge keep.
The answer
In June of 2020, Grupo Brisas consolidated their expertise stack and have become a Revinate buyer. They chose the answer as a result of it’s cloud-based, simple to make use of, and has vital performance they wanted to deploy visitor knowledge to drive loyalty and direct bookings. It has since turn out to be the spine of all their advertising and marketing initiatives.
The staff meets weekly to evaluation visitor suggestions, celebrating the wins and discussing operational adjustments based mostly on survey and evaluation suggestions. As well as, they pay shut consideration to Revinate’s Arrivals Report, which incorporates detailed choice details about who shall be checking in in order that the employees can present a personalised keep.
Revinate Advertising and marketing has turn out to be a vital revenue-generating platform for Digital Advertising and marketing Supervisor Luis Estrada. His advertising and marketing campaigns have helped the corporate dramatically enhance direct bookings and engagement. One-time campaigns, corresponding to a “Breakfast Included” promotion, drove a 19% open fee and greater than 539 reservations. A marketing campaign for the nationwide vacation drove a sky-high 43% open fee and 94 reservations.
Grupo Brisas additionally makes use of automation in Revinate Advertising and marketing to drive income at vital factors within the journey journey. Upsell gives, despatched 15 days previous to check-in, encourage friends to benefit from their stick with ancillary facilities and companies. Birthday gives not solely drive loyalty, but additionally drive bookings. Luis says, “Revinate reporting has helped me perceive one of the best time to ship campaigns to get one of the best outcomes. As a performance-driven marketer, it’s probably the most highly effective device in my arsenal.”
The outcomes
In just some years, Revinate has proved the worth of wealthy visitor knowledge for direct advertising and marketing and keep personalization. At the moment, Revinate is the group’s high direct channel and is credited with driving unimaginable experiences on property, as friends’ preferences are studied and actioned when returning friends verify in.
- Common open fee: 23%
- Common room nights: 65
