Holland America Line’s Black Friday reserving volumes broke a file excessive for the purchasing vacation in the US, with quantity for the day greater than 20% larger than final 12 months’s file excessive and 23% larger for the interval from Black Friday by Cyber Monday.
The development was particularly noticeable with friends planning summer season holidays in 2024, with bookings for Alaska, Europe and Canada/New England all surpassing volumes from final 12 months’s Black Friday gross sales.
Holland America Line’s summer season cruises embody six ships in Alaska, providing essentially the most Glacier Bay permits within the cruise business, essentially the most glacier viewing experiences and essentially the most alternatives to see the animals of Alaska with almost 180 shore excursions that take friends on a wildlife encounter. The summer season season additionally highlights cruising within the Canada/New England area, with a number of itineraries extending as much as Iceland and Greenland.
The file Black Friday weekend comes simply weeks after Holland America Line introduced a brand new world recent fish program. The pioneering initiative engages a world community of 60 ports to supply and serve 80 sorts of recent fish on board in all eating places, going from port to plate in lower than 48 hours. This system additionally engages world-renowned Chef Masaharu Morimoto to function Holland America Line’s “Recent Fish Ambassador.” Chef Morimoto brings his signature model to curated dishes served within the ships’ Eating Rooms, in addition to Morimoto By Sea, a brand new stand-alone restaurant aboard Nieuw Amsterdam launching on the Dec. 16, 2023, cruise and a Morimoto By Sea pop-up restaurant on the rest of the fleet by spring of 2024.
Holland America Line’s Black Friday incentives run by December 1 and embody pay as you go crew appreciation, as much as 30% off cruise fares and $25 deposit on eligible cruises.
