With its ties to the Los Angeles group—encompassing 70 years of historical past, together with 40 years as the corporate’s headquarters—Hilton partnered with American Categorical to assist Angelinos impacted by the current devastating wildfires by donating 20,000 lodge room nights to households in want of momentary lodging.
Between mid-January and early February, greater than 5,000 adults and practically 2,000 youngsters who have been displaced or briefly evacuated have been booked for as much as seven nights at Hilton-branded motels at no cost whereas they labored to determine longer-term lodging. Los Angeles County nonprofit 211 LA helped join households in have to the Hilton and American Categorical-sponsored program, resulting in the reserving of greater than 20,000 room nights for company at greater than 160 Hilton-branded motels throughout the state of California.
“The wildfires have been a heartbreaking tragedy for thus many in our beloved LA group. Whereas the highway to restoration could also be lengthy, this partnership with Hilton and American Categorical supplied speedy shelter to those that wanted it most. 211 LA is proud to assist these households alongside our companions by connecting them to security and hope,” stated Maribel Marin, govt director, 211 LA.
For the reason that outbreak of the fires, Hilton staff members have labored to supply company with greater than only a lodge keep, however hospitality and hope.
On the Beverly Hilton, a number of assembly rooms have been remodeled into “consolation zones” the place households evacuated from their houses might have a protected house to calm down, get pleasure from refreshments, and provide leisure for members of the family. Recognizing that many displaced company arrived with pets, the property staff additionally organized pet-friendly areas of the lodge stocked with meals, toys, and house for train—making certain that each company and their four-legged companions felt at dwelling. The Beverly Hilton additionally served as a donation hub for the whole lot from child bottles to clothes supplied by the group and donated to the Beverly Hills Hearth Division.
In the meantime, at Hilton Backyard Inn LAX Airport/El Segundo, a donation of toys from close by companies sparked a local people donation drive that supplied clothes, toiletries, pet meals, snacks, and important gadgets for displaced company at eight different motels throughout the Los Angeles space.
“Hilton staff members are impressed by our founder’s imaginative and prescient that hospitality is a power for good, and we stay dedicated to taking good care of our company and one another,” stated Katherine Lugar, govt vice chairman, company affairs, Hilton, and president, Hilton International Basis. “We’re grateful to the staff members and companions on this initiative who stepped as much as assist the Los Angeles group on this tough time.”
Hilton and American Categorical have a historical past of working collectively to supply lodging to people and households. During the last 5 years, the businesses have labored collectively to supply greater than 2 million rooms to people, households, and first responders affected by crises.
“Within the face of the devastating LA wildfires, we’re proud to assist our communities—not simply in phrases, however in motion,” stated Jen Skyler, chief company affairs officer and chair of the American Categorical Basis. “American Categorical is honored to proceed to work in partnership with Hilton, offering Los Angeles residents with lodging whereas they get well and rebuild.”
Along with these efforts, Hilton and the Hilton International Basis supported first responders preventing fires within the Los Angeles space with contributions to the Los Angeles Hearth Division Basis and the Worldwide Affiliation of Hearth Fighters Basis.
