The yr 2024 has flown by, and we’re previous the midway mark. However we’ve already witnessed quite a few gorgeous and high-performing lodge e mail campaigns in APAC. For good motive, since 75.4% of customers nonetheless desire e mail as their primary communication channel, sustaining its high place for a few years.
Whether or not you’re on the lookout for inspiration or simply wish to have fun a few of the most profitable APAC lodge e mail campaigns this yr, we’ve obtained you coated.
What you will note right here
Early entry for the largest sale of the yr: Paradise Resort Gold Coast, Australia
Topic line: [GUEST FIRST NAME] you’ve unlocked early entry
Outcomes:
- Open charge: 48% (Regional common is 32.3% for this phase dimension)
- Click on-through charge: 9.5% (Regional common is 2% for this phase dimension)
- Room nights booked: 389
Who doesn’t leaping to the entrance of the road? Particularly when you could have children in tow. When Australian lodge Paradise Resort Gold Coast rolled out their greatest sale of the yr, they gave VIP company early entry to an unique “Enjoyable+Meals+Household” deal. This package deal contains breakfast, lunch, or dinner throughout their keep, a $150 lodge credit score that they’ll spend anyplace on the property, and a 15% low cost on the lodge’s waterpark. Excellent for his or her target market of household vacationers on the lookout for a enjoyable vacation.
Paradise Resort Gold Coast expertly tailor-made this marketing campaign to make company really feel valued, guaranteeing households get a memorable expertise that retains them coming again. It’s additionally an unimaginable deal.
Particular marketing campaign for a particular promotion: Komandoo Maldives, the Maldives
Topic line: Howdy from Komandoo 🏝️
Outcomes:
- Open charge: 43% (Regional common is 2% for this phase dimension)
- Click on-through charge: 3.2% (Regional common is 2% for this phase dimension)
- Room nights booked: 203
Many vacationers dream of a vacation within the Maldives, amongst different gorgeous tropical locations in Asia. Komandoo Maldives is dedicated to turning these goals into actuality. The resort launched an attractive e mail marketing campaign to draw new company and reward loyal members with the final word luxurious expertise within the Maldives. This unique marketing campaign gives a 30% low cost on full-board and all-inclusive stays for many who e-book straight earlier than a specified date.
The marketing campaign highlights breathtaking visuals and interesting actions to present company a glimpse of their potential vacation. So as to add a private contact, it options Instagram photographs and encourages company to comply with their account for extra insights into life on the property.
Hitting the proper viewers: The Datai Langkawi, Malaysia
Topic line: Salam Aidilfitri from The Datai Langkawi
Outcomes:
- Open charge: 49.2% (regional common is 34.1% for phase dimension)
- Click on-through charge: 3% (regional common is 2.2% for phase dimension)
- Room nights booked: 228
Need to enhance your general e mail marketing campaign efficiency by 425%? Segmentation is the important thing.
The Datai Langkawi, a five-star seaside resort situated within the coronary heart of the rainforest, successfully used segmentation to focus on company residing in Malaysia and the Center East. The attractive one-time e mail marketing campaign paid homage to Aidilfitri, a Muslim celebration that marks the tip of the month-long dawn-to-sunset fasting of Ramadan.
The marketing campaign included a video that featured the lodge and wished company a non secular renewal rising from the holy month of Ramadan. Because of the joyous marketing campaign, The Datai Langkawi exceeded expectations, securing over 200 room nights — all from company who opted to e-book straight. Not solely did this vacation marketing campaign encourage bookings, however it additionally unfold pleasure and festivity to all who skilled it.
Now or by no means: East Resort, Australia
Topic line: 72 Hour Flash Sale
Outcomes:
- Open charge: 43% (Regional common is 32.3% for this phase dimension)
- Click on-through charge: 4.2% (Regional common is 2% for this phase dimension)
- Room nights booked: 565
We’ve coated an instance that showcases the largest sale of the yr. Now, how a few flash sale? A flash sale provides company the prospect to entry a promotion throughout a slim window of time, creating a way of urgency to make the choice now, or by no means.
Conveniently situated within the coronary heart of Canberra, East Resort gives company a brand new, completely different, and surprising expertise in hospitality. The East Resort’s one-time marketing campaign despatched to its full visitor database, excluding these with future bookings, proved extremely efficient. The lodge teased a reduction of 20% off choose rooms, accessible provided that company booked inside 72 hours. The compelling supply and sense of urgency led to an above-average click-through charge of 4.1%. Because of this well-executed marketing campaign, East Resort secured 565 room nights.
Month-to-month highlights: Carlton Resort, Singapore
Topic line: June particular highlights
Outcomes:
- Open charge: 44.2% (regional common is 27.8% for one-time campaigns)
- Click on-through charge: 27% (regional common is 1.6% for one-time campaigns)
- Room nights booked: 179
Cease for a second. Take into consideration the entire actions occurring at your lodge or in your group for the month.. Now, checklist them out and share them in a month-to-month highlights e mail to present company the prospect to hitch within the enjoyable.
Carlton Resort Singapore did an incredible job doing precisely this of their June highlights. From a particular Father’s day buffer, to a novel marriage ceremony workshop, to scrumptious new treats from the famend Tuxedo Café & Pâtisserie, there’s something for everybody. This well-designed marketing campaign achieved above-average open and click-through charges, driving further room bookings.
Put together for achievement in your subsequent lodge e mail advertising and marketing marketing campaign
As we strategy the ultimate months of 2024, there are nonetheless loads of alternatives to interact your company with compelling e mail campaigns. From particular promotions to seasonal celebrations, there’s numerous room to create memorable experiences that draw company to your property. And don’t overlook — it’s by no means too early to start out planning these festive Christmas and New 12 months campaigns!
For ongoing lodge e mail marketing campaign concepts, take a look at our “Inspirations” web page, the place we repeatedly characteristic recent emails and profitable campaigns from hoteliers throughout APAC and past. Let these examples spark your creativity and show you how to craft messages that resonate together with your viewers.
