Inexperienced Key International – the solely sustainability certification designed particularly for accommodations – right now introduced its first-ever slate of board members and the appointment of Heather McCrory, a hospitality professional with 40 years of expertise within the business, as chair.
McCrory lately served as CEO of Accor’s North American and Central American operations, and at the moment advises the hospitality business as principal of Heather J. McCrory & Associates.
She joins different high hospitality professionals who will information Inexperienced Key International, the world’s main resort sustainability certification supplier, which is collectively operated by the American Lodge & Lodging Affiliation (AHLA) and the Lodge Affiliation of Canada (HAC).
Along with McCrory, the opposite Inexperienced Key International board members are:
- Marianne Balfe, vice chairman of sustainability, Highgate
- Claude Paul Boivin, interim president & CEO, Lodge Affiliation of Canada
- Kevin Carey, interim president & CEO, AHLA
- Susie Grynol, market vice chairman, Japanese Canada, Marriott Inns
- Brian Leon, CEO, Alternative Inns Canada
- Emilio Tenuta, senior vice chairman and chief sustainability officer, Ecolab
AHLA and HAC started collectively working Inexperienced Key International in April. Since then, a few of America’s high hospitality corporations have signed up for the service, which supplies third-party certification for accommodations’ environmental sustainability insurance policies and processes. As of Could, Inexperienced Key International is on observe to ship important year-over-year membership progress.
New program individuals for 2024 embrace Marriott Worldwide, Alternative Inns, and 4 Seasons, which be part of current main resort firm members, akin to Accor, Greatest Western, Crescent Inns & Resorts, Highgate, Hyatt, IHG Inns & Resorts, and extra.
“I’m delighted to chair Inexperienced Key International’s first-ever board and serve with a few of hospitality’s most achieved sustainability leaders,” mentioned McCrory. “Collectively, we are going to proceed increasing the world’s solely sustainability certification designed particularly for accommodations all through North America.”
“Inexperienced Key International presents a trusted certification that assures company and companions of their dedication to sustainability. With Heather’s a number of a long time of business experience and the collective expertise of the board, we will be capable to additional evolve this system and help the business. We are excited and welcome Heather and your complete board of administrators to the Inexperienced Key International household,” mentioned Anick Levesque, Managing Director, Inexperienced Key International.
“We’re thrilled to welcome Heather and this esteemed group of leaders to the Inexperienced Key International board of administrators,” mentioned AHLA Interim President & CEO Kevin Carey. “Their expertise and counsel might be very important as we carry Inexperienced Key International’s necessary third-party sustainability validation to accommodations in the U.S. and Canada.”
“We’re delighted to see the formation of Inexperienced Key International’s inaugural Board of Administrators, a vital milestone in our journey in the direction of a extra sustainable hospitality business. This Board will proceed to drive Inexperienced Key International’s mission to empower accommodations with trusted certification, obtain their sustainable improvement targets and meet the rising demand for accountable journey choices,” mentioned Claude Paul Boivin, Interim President & CEO, Lodge Affiliation of Canada.